Category Archives: Entrepreneurship

Founder Stories: A Day in the Life of Tracy, WeddingLovely’s Founder

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Horribly unflattering photo of yours truly working on the Fall WeddingLovely Lookbook!

If you’re a small business owner, you know the work day isn’t just Monday through Friday, 8am to 5pm. I’ve gotten into a good routine lately with my schedule, but it’s a little odd, and I thought it would be fun to share it with you so you get an insight into how I spend my day! Also: this generally applies to six days per week, with one day which’ll be lazier than the rest or I have some event going on.

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WeddingLovely is going to Altitude Summit SLC — looking for sponsorship!

I am so lucky to have snagged an Altitude Summit SLC ticket (sold out in hours!), one of the premier design and lifestyle blogging conferences in the world. I’m looking forward to schmoozing with some of my blogging idols (Meg Keene! Anne Sage! Melanie Blodgett! More!) as well attend all-the-sessions-that-I-can so I can continue to grow and improve this blog and the entire WeddingLovely network.

Unfortunately, WeddingLovely isn’t a bigwig company (yet) and with the conference ticket costing $524.95 (not to mention plane tickets from California and lodging), I’m looking for companies to help sponsor my trip to Salt Lake City in January.

Benefits for the sponsor:

  • I will be blogging all my experiences from the conference on the blog (just like my coverage of the National Stationery Show) and sponsors will be listed, linked, and thanked in every post. Post will also be shared throughout the month via Twitter (4,100+ followers), and Facebook (1,300+ likes).
  • Sidebar advertising for the conference sponsor for at least three months or more, depending on sponsorship amount.
  • Dedicated post about the company or brand and why it’s awesome here on the blog, similarly shared via our social media outlets mentioned above.
  • Additional ideas welcomed by the sponsor — use your product at the conference? Put your brand on my business cards? I welcome your ideas!

Help send me to Salt Lake City for Altitude Summit SLC! Email me at tracy@weddinglovely.com and we can chat more.

 

Hello Cupcake PR Tips 101: Do’s & Don’ts of Branding Yourself

One of the most important aspects of running a successful business is developing your brand. As a business – whether you intended to or not, you are a brand. Building a strong brand may seem like a daunting task so I’ve broken down a few of the biggest do’s and don’ts for those looking to build or improve their existing brand.

See the do’s and don’ts after the cut!

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Why our online startup releases a print product, and how we do it.

In startup land, it’s very rare to hear about a startup launching a print product, much less a startup that primarily revolves around internet properties and only has two people. But WeddingLovely has been releasing a print and PDF “Lookbook” with all the wedding vendors we work with (the third edition came out last Monday), and I thought it would be useful to go into some of the reasons why we break away from the internet.

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Posted in Entrepreneurship by Tracy · 1 Comment

Founder Stories: How WeddingLovely Started

One thing I get asked a lot is how did WeddingLovely start, especially since I’m not married nor engaged, nor have I ever been! It all started when I left my one-and-only “real” job I’ve ever had — I’ve worked a variety of service positions like most teenagers/young adults, but my only “real” job was working during and after graduation from college (with a BFA in Art & Design) as the “Lead Design & Optimization Manager” of an online education startup. I was there for 4.5 years, and after leaving, I tried freelancing web design for a bit until I got it in my head that I wanted to do a startup. This jump was a bit less scary since my significant other was running his own startup at the time, and I got to see him go through working on it and learned a lot from him.

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