Beyond Events Atlanta brings us today’s interview. We sat down with Amber and got the scoop on what she does, plus some extra tidbits that you’re gonna love! Thanks Amber!
1. Tell us a bit about yourself and your company:
I love planning events of all kinds! I think it’s the social aspect that appeals to me the most. There are few things in life as satisfying as seeing an event that you’ve worked on for 12-18 months come to life. You actually get to witness the joy and special memories that people are creating, and know that you’ve helped bring them to reality. My company, Beyond Events has creating and organizing special events in Atlanta (and the southeast) since 2005. We specialize in weddings, but plan all types of social and corporate events as well.
2. How did you get into wedding planning?
After college I didn’t know what I wanted to do. I majored in Psychology, so I knew I wanted a career that involved working with people. Coincidentally, I had a few close friends that were involved in event planning. After speaking with them and doing a little research, I knew this was the perfect field for me. I get the opportunity to work with great people, use my creativity, help people plan events that they will remember for the rest of their lives, and have fun while I’m doing it!
3. What’s your favorite part of the job?
It’s hard to say. There are so many aspects of event planning that I enjoy. If I had to narrow it down to two things I would say creating relationships and the strategy of planning. I love getting to know people, being a part of planning someone’s wedding is incredibly intimate. You get to see parts of their family and relationship that most of other people don’t see. There are many of my past clients have become friends that I still keep in touch with. As for strategic planning; problem solving and getting a good deal are my passions. Figuring out how all of the moving parts of an event are going to come together is often a challenge, but one that I truly enjoy. It’s like working on a big, beautiful puzzle. And getting a good deal, is a personal value, I’m a closet bargain hunter! I strive to get the most value for my brides. I would never encourage some one to cheap out on their wedding, but I always urge my brides to get the most from the money they’re spending.
4. What’s the biggest lesson you’ve learned, and would pass along to other new wedding planners just getting started?
Patience and Persistence. Getting into the wedding industry can take a long time. When I first got started it was hard to figure out how to get things rolling. Starting any business takes time, but beginning in the wedding planning industry takes even longer. Planning one wedding often takes 12-18 months. This means many months or possibly years of pouring money, energy and time into building your business before you ever see a dime of profit. You will need an alternative source of income, a second job or a spouse’s salary, for at least the first 2-3 years. Becoming an established wedding planner is a long-term process.
5. What are your hobbies or non-work-related activities?
I love spending time with my friends and family. It sounds a little cliche’, but it’s the truth. Much like the relationships I value with my clients, the personal relationships in my life are the most important thing to me. My favorite weekly ritual is to have glass of Cabernet with my husband in front of the fire in our fireplace (during Winter). It is so relaxing and a great chance to reconnect.
6. Any great stories from working with a client?
Last September I worked with a bride that was super organized and had a real eye for design. She selected all of the decor for her wedding, and it had tons of originality. After coordinating her wedding and seeing the pictures a few months later I realized how impressed I was with her natural talents and abilities. As my business grew I realized I was in need of another planner. It was kinda serendipitous, really. I recently decided to bring her on as an event planner for Beyond Events and she continues to wow me each day. My former client is now an irreplaceable team member.
7. What is your current favorite color combination?
We are loving gray and aquamarine for Spring. It’s such a feminine and elegant palette. The combination is soft, but striking. Most weddings have white or black as part of their color scheme. Choosing gray instead can be bold and different. If you’re looking for something out of the ordinary, gray and aquamarine are a great option that are sure to get noticed.
8. Are there any trends that you absolutely love or would love to see brides leave behind?
Love it: mix-matched bridesmaids dresses & jewelry. Allowing your bridesmaids to have different dresses has many advantages. First, everybody has a different body type. Letting your maids choose a style or cut that is flattering to their figure will be appreciated by them. It also helps reduce the bride’s stress from trying to pick a dress that fits everyone’s wallet and preference. The dresses should have some type of overall theme/color scheme, but letting each girl dress as herself is a wonderful way to let them express themselves and do something outside of the box. It really gives an extra pop for pictures, too!