Heather from Calluna Events brings us today’s interview. You will not be disappointed with this one! Not only does she have lots of great information to share with us, but she sent some AHH-MAZING photos as well. Thank you so much Heather!
Tell us a bit about yourself and your company:
Calluna Events combines unique, creative and fresh ideas with unparalleled organizational skills and an exceptional attention to detail to create your perfect wedding or special event. Based in Boulder Colorado, we offer hourly consulting full service planning and Day of Coordination along the Front Range and Mountains of Colorado and beyond.
We bring a keen sense of style and creative flair making every event one of a kind and pride ourselves on getting to know clients well and helping implement their personality, style and vision into each special event.
We have planned numerous weddings and special events that have incorporated green elements or were 100% green. Working with specific vendors in the Colorado area who are committed to being green, we can pass along tips and ideas to our brides for making their wedding green and environmentally friendly. We love infusing local element wherever possible, whether it’s local craft beers and wine or buying locally grown organic produce, meats & cheeses. Our commitment to helping our brides plan eco-friendly events extends beyond just the common sense of it; We are committed as a company to being as green and sustainable as possible.
How did you get into wedding planning?
I started Calluna Events in 2004 (we just celebrated our 8th anniversary!). When I was in college a dear friend got engaged. I helped her plan a wedding in six weeks. Through this, and other event planning experiences at nonprofit organizations in college, I realized I loved everything about events and had a knack for planning them. After college, prior to starting Calluna Events, I worked for six years as an Event Planner & Development Director for a national non-profit organization. During this time a few things happened – I helped more friends plan their weddings, I planned several destination events in New York, Seattle & San Francisco and through these events gained the experience to start Calluna Events.
What’s your favorite part of the job?
We love getting to know each and everyone of our couples by truly listening to them and important for their wedding day. We thrive on the challenge of creating something new, fresh and unique for each one of our couples. Our clients describe us as calm and laid back. And yet through our calm, laid back and fun personalities we are detail oriented to the core. We are a friend, advocate & confidant to our brides (and grooms & mothers too!). And a lot of times we are psychologists. Our clients are, first and foremost, our priority. We ask questions, we listen, we find out who they are, how they met, what they like to do, what makes them who they are, how he proposed and what their ideal day looks like. We keep a completely open mind. From there we ask them to envision their dream wedding. If money were no object, what would they do? We listen, and then listen again and then set out to help them implement their vision, their style and personality into an event that truly reflects them. We are “yes”, people. We have no preconceived notions about what is proper, trendy or will make their wedding day. We want to help them craft the wedding that fits them. We recommend the best of the best wedding professionals, but take care to recommend the vendors we feel are best suited to each of our individual clients personality, style, budget and needs. At the end of the day we love watching a bride walk down the aisle to meet her new husband knowing that we helped in some way to get her to that place. In the end our main goal is to have a wedding run smoothly, seamlessly and perfectly, without ANYONE knowing we were there.
What’s the biggest lesson you’ve learned, and would pass along to other new wedding planners just getting started?
Stay true to yourself and create your own brand. There are a lot of super talented vendors in this industry and it is up to all of us to set the bar high and create an inspiring, unique and authentic experience for our clients. Find ways to differentiate yourself and know in your heart what sets you apart from your colleagues and stick to it. You only help yourself and you help the industry when we all elevate our brands and do what we each do best. Learn from others around you and continue to educate yourself on the best practices for the industry as well as what your clients want.
Any great stories from working with a client?
I could probably talk about a lot of the weddings we’ve done where rain (and snow) in Colorado thwarted our plans and made us work that much harder on the day of. Those experiences are the ones we remember…walking in the rain with water soaking up to our knees making sure guests are comfortable and dry. Then fifteen minutes later drying off chairs and escorting guests back to their seats and watching the bride & groom marry as the skies open up. Having a plan B AND C are critical! However, most of our great stories start with us helping a bride get to the point where she walks down the aisle, but then we remain a part of their lives and watch as their wedding photographer photographs their maternity then baby shoot. Or follow their experiences as they travel together or move overseas for work. We love becoming a part of their lives, getting holiday cards and knowing that somehow we will remain piece of the memory they’ll always cherish.
What are your hobbies or non-work-related activities?
Spending time with my husband and our daughter Maggie! We love to bike, ski, run, hike….basically anything outdoors. I love organic gardening and growing foods that we eat during the summer. Traveling, reading, cooking, baking and yoga. Spending time with friends. D