Melody from Innove Events takes the stage for today’s interview! Not only did she share some great insight and a sprinkling of beautiful work with us, she even threw in an adorable family photo. Thanks Melody!

Innove Events + Paper WeddingPlannerLove

Photo by Marie Labbancz Photography

1. Tell us a bit about yourself and your company.

Innove Events + Paper has been bringing affordable, stylish design to couples in Philadelphia and the Princeton, NJ areas for almost a decade. Our goal is to help clients implement an inspiring concept that can be carried from the save-the-date to the final detail at each wedding.

Innove Events + Paper WeddingPlannerLovePhoto by Cliff Mautner

2. How did you get into wedding planning?

I was trained as an interior designer. During the planning of my own wedding in 2003, I blogged about it and shared photos of my ideas & designs.  Soon, other brides started asking me for help. I did a few weddings that first year just for fun, and officially launched Innove Events + Paper in 2004. By that Fall we had been published and had full bookings for the following wedding season, so I was able to resign from my full-time job.


Innove Events + Paper WeddingPlannerLove

Photo by Marie Labbancz Photography

3. What’s your favorite part of the job?

I love getting to know each family, and working through the dynamics of planning a wedding with so many opinions, preferences, and ideas. The best, is on the wedding day, when it all comes together, and I get to see a memorable celebration take shape.

Innove Events + Paper WeddingPlannerLovePhoto by Alison Conklin Photography

4. What’s the biggest lesson you’ve learned, and would pass along to other new wedding planners just getting started?

When you are doing something you love, it is easy to let it completely take over your life. I was working 24/7, always made myself available to clients, and didn’t prioritize time for myself or my husband. This can lead to burn-out and can also be detrimental to your personal relationships. It took me a few years, but now I have the work-life balance that makes sense for my clients AND for me.

Innove Paper + Events WeddingPlannerLove

Photo by Annie Hosfeld Photography

5. What are your hobbies or non-work-related activities?

I have two sweet little girls and an amazing husband- we to stay active. Yoga has been a passion for quite some time, and I am currently getting certified to teach.

Innove Events + Paper WeddingPlannerLovePhoto by Alison Conklin Photography

6. Any great stories from working with a client?

I have been lucky to meet so many great people through my work. I have stayed in touch with many on facebook, and love to see their families grow.  There is one family, with whom I have had the opportunity of working with 3 sisters. It has been such a rewarding experience for me to get to know each personality and style. I relate it to my own family, and wonder how my 2 little girls will blossom as they grow-up.

Innove Events + Paper WeddingPlannerLove

Photo by Alison Conklin Photography

7. What is your current favorite color combination?

After years, of uber-coordinated color schemes, I am totally loving a more neutral, non-matching combo- playing with textures, and interesting materials. I am always a sucker for a classic white wedding.

Innove Events + Paper WeddingPlannerLovePhoto by Cliff Mautner

8. Are there any trends that you absolutely love or would love to see brides leave behind?

I think the key here is to make it personal, and it will last rather than feeling trendy. I would hate to think that my designs will feel dated at some point, so I always aim to get to know each client and create designs based on their history and passions. I love to mix modern, classic, and vintage elements to create a unique and personal story.

Check out Innove Events on WeddingPlannerLove or visit Melody’s site here!


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  • http://www.innoveevents.com Melody Appel

    Thank you so much for the lovely write-up! I am glad to be a part of this community :)

  • http://www.weddinglovely.com Marit

    And we are so glad to have you! :)