Today’s wedding bakery interview is with Lindsey of Elegantly Iced, based in New York! Enjoy:
Tell us about your company and how you got started.
My company, Elegantly Iced, makes unique, custom cakes. I specialize in sugar sculpture, trying to get every detail on the cake as realistic as possible, working hand-in-hand with my clients to create a completely unique cake for their event.
I have always been interested in the arts, and was a pastry chef for years. Knowing that I wanted to eventually work in cakes, I began teaching myself flowers and things of that sort for cakes. This led to me making cakes for friends and family, then the restaurants I worked in, until I decided to turn my attention to cake only. After a few years as the GM for 2 decorators here in NY, I decided it was finally time for me to start my own company.
When did you first start baking?
I began baking at a very young age with my grandmother. She was a recipe tester for McCalls and Women’s Day before having children, and a lover of all things sweet. We spent most of our time together in the kitchen, perfecting the chocolate chip cookie!
Do you do bespoke/custom flavors? How about gluten-free, lactose-free, vegan, or other specialty options?
Yes, I will bake a wide range of flavors and have an even larger array of fillings. I have gluten free options as well, but do not delve into lactose-free, sugar-free, or vegan cakes.
What is your favorite cake and frosting combination?
Oh, wow. That’s very difficult! I eat cake every day, so it really depends on the day for me. Two of my favorites in general though are either my “Lemon Framboise”- which is lemon pound cake with a framboise soak, fresh raspberry preserves and lemon buttercream- or my “Caramel Macchiato” flavor- which is chocolate devil’s food cake, an espresso soak, dark chocolate ganache and salted caramel buttercream.
What was your favorite job so far?
Since everything I make is one-of-a-kind, I don’t have ONE favorite project. I have projects that I’ve loved for a lot of different reason. I’m a nerd at heart, so making the Deathstar for a groom’s cake was amazing. Another client wanted an owl for her son’s first birthday, but wanted a completely unique design. Everyone was in love with the little guy when he came out. Other projects I have loved because my clients and I have become such good friends through the process that it turns into a project that’s just fun. And, sometimes I just adore the way a cake comes out even more than what I had sketched or envisioned in my head!
Do you have any tips or advice for others who are looking to start their own bakery?
The hardest part of starting my own business, was the computer-business side of all things. I planned and planned for so many things, but neglected to study up on social media, SEO work, what a “good website” really is besides the aesthetics- all of that. So many artists are great at being artists, but let some of the business side of things go as less important. Make sure that you have a good business plan and really think about all of the other non-cake/bakery issues that you have to deal with as a business owner and not just a decorator. And, of course, practice, practice, practice.
Do you offer anything other than cakes?
I do make cupcakes on occasion, but I don’t offer any other baked goods besides cakes.
What are you favorite trends when it comes to wedding desserts?
I like seeing cake tables, with multiple small cakes that all coordinate with one another but don’t all have the same design. It’s a beautiful presentation and also lets me get to play with multiple designs in a theme.
I also love that texture on cakes is so popular right now. Bringing in fabric details in particular look spectacular on cakes.
What tips or advice can you give to couples who are ordering their cake and desserts?
Take your time and do a little homework looking at different types of cakes so that you have a sense for what you do or don’t like. Then, figure out your cake budget and let the decorator know. Contrary to what most people think, most cake decorators are artists at heart and want to make a fabulous cake. Most decorators would rather give you more for your money than less, not just charge you every last dime of your budget. It’s much better for everyone if you know what your budget is and are upfront about it right off the bat so that you don’t spend hours discussing a cake covered in sugar flowers and guilding when what you can really afford is a simple design.
Also, make sure to book your cake 3-6 months in advance, as many coveted cake decorators fill out their schedules far in advance for busier months. It also gives the decorator plenty of time to make your cake as wonderful as they can, instead of rushing to complete the order.
Thanks Lindsey! For more about Elegantly Iced, check out her WeddingCakeLove profile, or head straight to her website.
What do you think of her gorgeous cake designs? Let us know below!