Today’s wedding planner interview is with Juliette Fagerwold of Simply Elegant Weddings, based in San Diego, CA! Enjoy:

Tell us a bit about yourself and your company.

Love is a beautiful thing, and I truly believe that it should be celebrated every chance we get! I’ve created Simply Elegant Weddings to help couples have a stress-free, organized planning journey, while still having the meaningful experience of planning their own wedding! All the services that I offer are tailored to the DIY style that more and more couples are wanting. Because I believe that the couple should have a large role in the planning of their own wedding, it helps to make the event more meaningful and full of love for everyone involved! So whether you only need day of coordination, or help with planning from start to finish, you can be assured that I will never take over, your wedding will be filled with personal touches chosen by you!

See more after the cut!

Photo Credit: Lillywhite Photography

How did you get into wedding planning?

I love everything about weddings! And I spent years planning my own wedding, even without a ring on my finger. After accomplishing my own wedding planning journey and making it official with my husband, I realized that I really enjoyed helping other engaged couples through the planning process and watching their vision turn into reality! So I started my own business, and have been blessed ever since!

Photo Credit: Lillywhite Photography

What’s your favorite part of the job?

The reception! I love seeing my couples surrounded by their closest loved ones, sharing a meal together and dancing the night away. I also really enjoy the toasts. Not necessarily for what is said (although the father of the bride’s speech almost always pulls at my heart strings), but for how the couple interacts during those moments as their friends and family put into words how great they are together. Watching them laugh together, cry together, or just support each other is why getting married is so special. It makes me so happy to know that I was able to play a role in something so personal and important to them!

Photo Credit: Jess Purple Photography

What’s the biggest lesson you’ve learned, and would pass along to other new wedding planners just getting started?

Don’t spread yourself too thin by agreeing to take on more tasks than what you can handle. Remember that as a planner, it’s your job to educate the couple on how everything will run on the day of. So it’s okay to let them know that it is your job to coordinate the timing of the DJ, caterer, etc… not BE the DJ, caterer, etc.

What are your hobbies or non-work-related activities?

Well, I have a three year old daughter that has a lot of energy! So most of my “off” time is spent trying to keep up with her! I also love crafting, and repurposing/upcycling furniture!

Photo Credit: Jess Purple Photography

Any great stories from working with a client?

I have been blessed with having some of the best clients and families to work with. A couple years ago, I had a Mother of the Groom contact me about half way through the planning. She needed to let me know that she had organized a surprise dance from the family and wedding party, a complete surprise for the Bride and Groom. So after the last table sat down for dinner, Grandma got up to the front of the dance floor, and started to shake it to “Blurred Lines”. Everyone else followed, and the dance floor was packed the entire rest of the evening!

Photo Credit: Heidi O Photo

What is your current favorite color combination?

I’m a big fan of a softer palette for weddings. Muted, earthy colors really create a natural and romantic mood without trying too hard (creams, greys, mauve, blues and greens). Add some blush pinks or brighter greens in patterns (soda parlor colors) to add some fun and whimsy to the day! It doesn’t have to be all serious, all the time!

Photo Credit: 8twenty8 Studios

Are there any trends that you absolutely love or would love to see brides leave behind?

I love food trucks at weddings. Especially if it’s a rustic venue! Wedding food can sometimes be a little uptight. So it is very fun to have a more laid back style dinner to allow everyone to relax with some good grub! If you are planning on food trucks, allow some extra time in the timeline to allow guests to revisit for seconds. If you still want to go with a more traditional style meal, or even family style dinner, and you are planning on going late in the evening, have a food truck come with some fresh late night snacks for the guests to enjoy later during the dance party!

Photo Credit: 8twenty8 Studios

What tips or advice can you give to couples who are in the midst of planning?

Just relax and be true to what you want. It is important to think about how your guests will feel while they are at the event. But that doesn’t mean that you need to take everyone’s specific opinion/needs that they tell you about now and plan a wedding around them. Plan what You want to be your wedding. Everyone else will get over it, cause it isn’t all about them. Trying to please everyone, will just make you crazy. It’s okay to tell your sister that she can bring your newborn nephew, and then tell the rest of your guests to find a sitter! It’s okay to tell everyone to find a sitter! It’s okay to have real roses in your bouquet even though your aunt’s husband’s mom is allergic to them. If she can’t be near them, then she will wait till you put down your bouquet to come say hi. It’s all going to be OKAY!

Thanks Juliette! For more information about Simply Elegant Weddings, please visit their WeddingLovely Vendor Guide profile or head straight to their website.

Do you have any questions or comments for Juliette? Add them to the comments below!


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  • Juliette Touchet-Fagerwold

    Thank you Wedding Lovely for the interview! It was wonderful to reflect on my experiences and put this together with you!!! Cheers!

    • weddinglovely

      Thank you for sharing with us, it was lovely!