Today’s stationer interview is with Susan Priest of Willow & Sass based in Portland, OR! Enjoy:
How did you get started doing wedding invitations?
I took a job as a graphic designer at a wedding invitation boutique in Portland. That was where I really honed my design style and learned a lot about the industry. The experience was invaluable.
Read the full interview after the cut!
What is your favorite color combination?
I absolutely love color, so it’s hard to choose. Right now, I’m in love with the new Spring Pantone colors, Tangerine and Strawberry Ice. They make a great pairing!
What is the most unique invitation you have designed?
Probably the most unique theme was a Lord of the Rings wedding. Though the bride chose my pre-designed Cottage Grove invitation suite, it really worked well with her style. I loved her idea so much that I posted her wedding story and artistic décor on my blog. I thought that other brides would find inspiration in her wedding.
Do you have a favorite typeface?
I really like the font Archer. It’s a clean, modern serif typeface, but it can also feel rustic with the right imagery and accent font. A lot of my designs are rustic in theme, so I use it quite frequently.
What is the most bizarre request you have received?
Well, there have been a few fun ones. My favorite was an invitation I designed with the bride’s cat, George, framed at the top. Since I am also an illustrator and most of my invitations are hand drawn, I drew George, who also invited the wedding guests. To complete the look, we added an assortment of vintage animal illustrations to the rest of the suite. It really turned out fantastic and the bride was lovely to work with!
Ampersand or the word “and?”
Both! I think it really depends on the look of the wedding invitation. There are some fantastic typefaces with great ampersands, but sometimes just using the simplicity of the word is perfect.
Any advice for brides?
My advice to brides is to think out of the box. You don’t have to spend a lot of money to get the look you are after. That is why I love DIY printable invitations. It’s the best of both worlds. You can get a one-of-a-kind design that is affordable too. Oh and remember, just relax and have fun!
Do you offer more than just stationery?
Yes! I offer hand drawn art prints. They are instant downloads, so you can have them up on your wall the same day you purchase them.
Do you have any questions or comments for Susan? Add them to the comments below!