Today’s stationer interview is with Heather of Real Card Studio based in Seattle, WA! Enjoy:
How did you get started doing wedding invitations?
After graduating from art school. I had just gotten engaged while looking for a graphic design job. A friend was tipped off that a stationery store in Seattle was looking for a designer to work with clients on custom invitations, stationery and holiday cards. It sounded like a dream job! And the rest, as they say, is history.
Read the full interview after the cut!
What is your favorite color combination?
Wow, that’s not even a fair question. I am personally always drawn to greys with gold. But I also love neons, the way they scream on bright white. There is one combination that never disappoints, and every time I see it come off press I think “this is just the most beautiful color” and it’s our Blueberry ink, Pantone 2727. It’s bright (but doesn’t scream), it’s blue but not neutral, it’s soothing but not boring. It’s like a refreshing jump in the lake on a hot summer day!
What is the most unique invitation you have designed?
A big trend for wedding programs these past few years has been to use silhouettes of the bridal party with lines drawn to their names. I’ve witnessed the reactions of the audience for these and even the generic silhouettes in the right order really help guests identify the members of the bridal party. After doing a few of these I convinced a couple to let us do custom illustrations for the program. The bride sent us photos of her dress, her bridesmaids’ dresses, the groom’s tux and I had my talented friend, Juli Douglas, illustrate the bridal party. It was still extremely simplified- no facial features or anything too portrait-like, but it was still unique to that wedding. And what a keepsake!
Do you have a favorite typeface?
You know I just can’t name one! I’ll try to narrow it down; My favorite script—right now—is Parfumerie Script by Typesenses. My favorite serif typeface will always be Requiem by Hoefler & Co., and my favorite sans serif… probably Neutra Text Light by House Industries.
What is the most bizarre request you have received?
More tricky than bizarre, but we recently worked to create an invitation that folded out like a rose (because her name was Rose). We ultimately did not produce the project, we hit press-size restrictions for the piece, but we came up with some really beautiful solutions. We love these kinds of requests, they really push us to explore new technique and territory.
Ampersand or the word “and?”
It depends on the layout of course, and I adore an interesting ampersand, so if it works—at all—I try and use it. But on more traditional text layouts with full names the ampersand feels too informal, and in that case I’ll spell it out.
Any advice for brides?
Your event begins with the invitation. So match your invitation to the venue. Give your guests a sense of how it will feel to be there: is it fancy? Formal? Rustic? Unusually themed? All of the above? Sometimes I see couples choose invitations that suit their taste that don’t represent the event as well as it could. If you’re having a church ceremony, maybe save the caricatures for a more informal rehearsal dinner invitation. If you’re getting married in a barn, then neon and geometric won’t set the right tone.
The invitation serves an important purpose, and that is to inform your guests not just of the date, time and place but the mood and what to wear (without having to tell them what to wear). The quality of your invitations should speak to your event as well. Do you want them to know you’ve put your heart and soul into throwing the nicest party of your life? Then spring for the letterpress printing.
Your guests will know to step up their attire efforts, even if it’s a backyard wedding. Because they’ll have a sense that it’s going to be the nicest backyard barbecue they’ve ever been to. (And they’ll know to wear flats!) Plus, it always hurts my heart a little to pass up an opportunity to go all out with a great theme that would really pump up your guests by dulling down the ideas because of tradition. If you’ve got a candy theme, then let’s shape your card like a piece of candy, use sweet curly headliner script and mail it wrapped in cellophane!
Do you offer more than just stationery?
We are paper lovers, and we do everything we can on paper.
Thanks Heather! Are you on the hunt for a wedding stationer in Seattle, WA? If so, please be sure to check out Real Card Studio’s WeddingLovely Vendor Guide profile or head straight to their website.
Do you have any questions or comments for Heather? Add them to the comments below!