Photo Credits: Sarah Legge

Today’s interview is with Ben of UK based wedding entertainment team earcandy! Enjoy:

Tell us a bit about yourself and your company.

I’m Ben and I started the live music company ‘earcandy’. We specialise in creating and managing Live Bands, DJs and Daytime entertainment for weddings.

Read the full interview after the cut!

How did you get into the business?

Having come from the commercial music industry, I set up earcandy to shake up the wedding entertainment industry by making use of the performers and techniques that make commercial acts amazing to watch live.

What’s your favorite part of the job?

We are all passionate about music, and creating that ‘wow’ moments for clients. My favourite part of the job is when we receive feedback, or watch videos that our clients send us, and we know that we’ve helped to create an unforgettable performance that is going to make a real difference to them and their guests.

If you could pick one unique product or service offering, which would be your favorite, and why?

Probably our overall approach – we’re not set up like a traditional agency. We build these bands from the ground up, and really get involved on a ‘production level’

Think of us like a production company, rather than an agency. That means earcandy customers get a whole lot more, because we invest in our acts and continually look ways to improve them, and make them more exciting.

What’s the biggest lesson you’ve learned, and would pass along to others just getting started in your field?

Look after your staff. It is simple, but I’ve seen so many companies in our field set up that never listen to their employees or contractors. A company will be successful if it listens to it’s staff.

Photo Credits: Patrick STubbs

What are your hobbies or non-work-related activities?

I still get involved in projects on a musical level myself. I love songwriting and playing the piano. When i get a chance, after a day at work, sitting down to play helps me to relax.

Live music can be a great way to get everyone together, and a bit like good wine, can be a great social lubricator.

Any great stories from working with a client?

I had a breakfast business meeting booked for a Sunday, pretty far north of where I live. So I decided to make the most, and book a weekend away with my partner. We managed to book a lovely room last minute, at a great hotel just 10 minutes from where I would have the meeting.

We were looking forward to a peaceful Saturday in the country, a chance to relax and unwind. The room we had booked was part of an old set of stables that had been converted into rooms, all which faced a large reception room.

After a wonderful dinner, we headed back to our room. We were expecting a restful evening, but were disturbed by others having a party outside. Normally I love a good party, but there comes a point where This started at about 10pm, and at about 1pm, it was clear we weren’t going to get the rest we had hoped for.

At the risk of being a ‘party pooper’ we called reception to ask if we could be moved, but there was no other rooms available.

So I decided to head out and check out what was going on. To my surprise, it was actually a wedding with one of our bands. Once the bride realised this, she kindly invited me and my partner to join them. We then spent the night partying with her guests, having a few drinks, and dancing to the music until 2am. It was a blast, and great to see everyone enjoying themselves, with the stamina to keep on the dancefloor in the early hours of the morning.

Needless to say, I was a little worse for wear for my business meeting.

Photo Credits: Matt Davis

What makes you different from others in your field?

Many agencies claim to be the ‘biggest’ with 1000’s of bands and DJs on their books, but we do things differently. We only have a few concept bands on our books, which we put together, and work to ensure the production is amazing.

We audition musicians and regularly see all of our acts perform. Simply put, we try to be as ‘hands on’ as we can.

Are there any trends that you absolutely love or would love to see brides leave behind?

I would love to see more of the current Eco friendly trend in weddings; there is so much that can be done at a wedding which lessons the harm on our environment and every little counts from choosing a venue that is eco friendly and sources local food all the way through to using cards and stationery that are created from bio-degradable products

Photo Credits: Juliet Lemon Photograhpy

What tips or advice can you give to couples who are in the midst of planning their big day?

Dream big, this is your once in a lifetime day, so take the opportunity to enjoy yourself. Some people find it pretty stressful, but if you go with the flow, and find good suppliers, it can actually be a lot of fun!

Thanks Ben! For more information about earcandy, please visit their WeddingLovely Vendor Guide profile or head straight to their website.

Do you have any questions or comments for Ben? Add them to the comments below!


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