Time to take a break from the National Stationery Show coverage! This week’s featured invitation is by Artseed Weddings, a beautiful invitation set with letterpress details.
Hello! Eva-Lena Rehnmark here from Artseed Weddings. I am an illustrator/designer with a passion for beautiful, personal weddings. Wedding design is a creative and collaborative process to me. It is really a special experience to create an illustration for a couple that will come to represent their wedding to their family and friends. Coming from the professional world of book illustration I take pride in accepting direction when offered and offering direction when needed.
With this invitation suite the bridal couple (John and Holly) contacted me with the idea that they wanted a floral design on their invitation, maybe poppies or agapanthus. I sketched out both and they liked aspects of each flower.
I researched the flowers further and discovered that the agapanthus is the flower of love/ love letters : The genus name, “Agapanthus” is derived from two Greek words: “agape.” which means “love,” and “anthos,” which means “flower”. Taken together, the agapanthus is the flower of love. It is sometimes also known as “African lily” and “lily of the Nile,” tributes to its African origins. I suggested sticking with the agapanthus which had such a lovely symbolism. The bride agreed, adding “I agree with you on the agapanthus – I have loved them since I was a kid and they filled my mom’s garden – they remind me of fireworks which I love. I had no idea of the etymology of the Greek, it seems like a sign.”
Knowing what flower we were going with was enormous but there was a lot left to decide, fonts, design, etc. With a fair amount of correspondence Holly and I got to know each other and the design went smoothly forward. I knew that the color choices were very important to John and Holly but they lived overseas on assignment in countries with shoddy postal service, so Holly asked me to send paper color samples to her sister here in the US. I love that the invitation design became a family project. Although Holly and John have a wedding planner, they are including their family in the details. Holly’s mom contacted me to ask for the agapanthus illustration file and is making favor bags with the flower. It will be fun to see how she uses the design.
The wedding stationary has come together beautifully. As an added bonus I will see the inside story on the wedding day as my talented pro photographer husband will be the wedding photographer!