We’re continuing our monthly blog series: PR Tips 101 from Hello Cupcake! See last month’s post, Grow Your Readership, for more great PR tips!

The other day I was on a call with a client explaining that she needs to set up a Twitter account for her photography business and her response was, “Stacy, you’re going to have to sell me on twitter because I don’t think I need it”.

My client, as well as some of you may be familiar with this line: “I don’t need to tell the world what I’m eating for breakfast, so why would I be on Twitter?” Right – you don’t need to post a play-by-play of your day but you do need to leverage Twitter and its powerful capabilities for your business.

Used correctly, Twitter can position you as a thought leader in your industry, land you enviable job opportunities and allow you to connect directly with your customers.

Top Benefits of Twitter:

  1. Twitter is mobile: Many people stay up to speed on Twitter through their phone or tablet – your followers may be on the go, but they are staying connected
  2. Twitter has a 140 character limit – Because Twitter limits the number of characters per tweet, your feed is not being bogged down and people are forced to be thoughtful with their tweets
  3. Twitter is instant- Because Twitter updates are instant you are on the pulse of news and industry opportunities
  4. Twitter has a captive audience – Your followers are waiting for your information and Twitter provides a great platform for you to connect with people who are a good fit for your business
  5. Twitter is a networking tool — Twitter allows you to connect directly with others you may want to work with, a magazine where you would love to have your work published, or even a silent follower who is considering booking you!

Hopefully I’ve persuaded those of you who may be skeptical of Twitter or think that it’s not necessary for your business to hop on the bandwagon!

What are you waiting for? Go sign up!

Afraid of Twitter? Not sure how to use it? Click HERE

Stacy Wichelhaus is the owner of Hello Cupcake Public Relations – a boutique public relations firm for the Wedding Industry.  Stacy is also a stationery designer for Hello Cupcake Creations and she, her husband and their furry baby Ginger live in San Francisco.

Today’s guest post comes from Sara of Modern Weddings Hawaii, and she’s here to tell us about some awesome offbeat Hawaiian venues!

When brides-to-be think of a Hawaii destination wedding, they oftentimes think only of high-end resorts. Yes, we’ve got loads of those, but Hawaii also has lots of rustic venues that are absolutely perfect for the cowboy boot wearing bride.

Sunset Ranch on Oahu offers picturesque photo opportunities for your bridal portraits and a gorgeous barn right in the middle of a tropical paradise.

See more venues and gorgeous wedding photos after the jump…

Continue reading

Jessica from Odd Duck Press put together this seriously helpful post about wedding stationery. She previously shared a great post about etiquette and invitation wording, check it out if you missed it! Thanks Jessica, you are a wealth of knowledge. :)

Odd Duck Press WeddingInviteLove

Photo by Lindsay Docherty for Odd Duck Press

Ok, first take a deep breath. This will be painless, I promise! I know that with the myriad of to-do’s involved in getting ready for the BIG DAY, planning the invitation suite can be daunting. (How do you tactfully let people know their kids aren’t invited? What is an escort card?) Let’s take it a step at a time and begin by breaking down the invitation suite.

Get the full breakdown after the jump… Continue reading

Lisa from Petals and Promises put together today’s guest post for us. Thank you so much for your great tips and advice, Lisa!

Couples preparing for their wedding will need to make multiple decisions regarding their wedding day and the choices and options may seem overwhelming. We suggest an initial consultation after your venue has been chosen and advise as early as a 9-12 months in advance for busy months such as May, June, September and October and 6 months in advance for any other time of the year.

Petals and Promises
Get advice for your floral consultation after the jump… Continue reading

Welcome to our new monthly blog series: PR Tips 101 from Hello Cupcake! We introduced you to Stacy in an interview at the end of June and we were so excited about her new venture that we asked her to be a monthly contributor. This will be a wonderful series, we will all learn from Stacy!

Hello Cupcake PR 101

It’s no longer 2005.  At that time, when I graduated with a degree in public relations I felt armed to take on the world. Flash forward just a short seven years and you’ll regularly find me at the public library, checking out books that cover topics like online public relations, social media strategies or even, make money off your blog! Public relations in this day in age demands a dramatically different approach – one that was not yet conceived in 2005.

To stay current, YOU need to be flexible and YOU need to adapt to meet the current ways that information is being disseminated.

One of the best ways for people to gather information about your company, see your current work and learn more about your offerings is through a blog. In first starting out, it’s hard to stay motivated because you’ve not yet built up your readership. Here are a few tips to help you get found and get a following!

Learn how to grow your readership after the jump… Continue reading

Jessica from Odd Duck Press put together this post that’ll make sure you use proper etiquette. She also has some wording options for your invitations. This is the first of a series of guest posts from Jessica, we’re so excited to share them with you.

Depending on how traditional your wedding will be will determine how closely you’ll need to adhere to formal etiquette. Another major factor is who is hosting (ie: footing the bill).

Odd Duck Press WeddingInviteLove

Get great advice from Odd Duck Press after the jump… Continue reading

Today’s guest post comes to us from inspiration board extraordinaire Sara of Burnett’s Boards. She was so kind to put together this post and share some boards that she’s put together. We look forward to many more posts from Sara, stay tuned!

A great place to start when planning your wedding is with an inspiration board. What is an inspiration board? Well, its basically one image, with several images within it, that wraps your dream wedding up into one neat little package.

Why is having one important? It’s something to show your wedding planner to give him or her a direction to go (he or she will probably ask you to create one anyway!).

What can you do with it? You can pin it onto a Pinterest board and add from there. Add things that enhance it, add things it might be missing, add pictures of your wedding dress and venue, and you’ll end up with a perfect visual of your wedding that all of your vendors can work from.

Yep, I know. There are a lot of inspiration boards out there to choose from… so which one is for you? It’s the one that stops you cold in your tracks, that you stare at for a little too long, that intrigues you and makes you dream a little. That’s the one.

Lets take a look at a couple of popular inspiration boards and the types of brides that love them.

Bride #1

She’s elegant, sophisticated, educated, and loves a little touch of old world glamour.

Burnett's Boards All That Glitters

Photo credits: cake, reception, Arabic gold lettered invites, ring, No.5, vintage Dior dress, gold stars, love blocks, mosque

See more of Burnett’s Boards after the jump… Continue reading