Get to Know a Wedding Stationer: I'll Know It When I See It (12)

Our wedding stationer interview today is with Cassie and Christine from I’ll Know It When I See It, stationers from Vancouver, BC! I’ve had the joy of meeting Cassie at a meetup I ran in Vancouver way back, and I can tell you definitively — she’s wonderful!

How did you get started doing wedding invitations?

It began with us meeting in design school and realizing we were two peas in the same design pod. Aside from common design aesthetics, we also shared a similar cheeky sense of humor and occasional sarcastic point of view on everyday life. We started with a humble blog and designing greeting cards.

When Christine got engaged, it became clear that the vast collection of mediocre invitations already on the market weren’t going to do. With so much emphasis on the uniqueness and personality of the couple for all the other aspects of the wedding day, why settle for invitations that seemed generic and made without care? This first hand experience became the driving force behind creating invitations for all the other soon-to-be-marrieds demanding, and deserving, something better than typical. From there it’s just grown into having the great fortune of working with amazing clients who really value well-designed wedding stationery.

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What is your favorite color combination?

What? We can only choose one? Impossible! Honestly, we don’t have a favorite since we’re constantly finding new combos to love. We are pretty partial to a mix of aqua, fresh pinks and bright oranges at the moment though.

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What is the most unique invitation you have designed?

By far, the invitation for Kelly and Simon. With family spanning across the globe (literally) they opted to have their wedding in Hawaii with receptions following in New Zealand and Canada. This meant the wedding invitations that had to do triple duty. While some guests were invited to all three events, most were only invited to the event in their nearest country. We came up with a set of stacking cards, inspired by the Eames house of cards.

We designed 12 cards that bundled together depending on the reception location. Guests of the Hawaii reception received all the cards while those attending the New Zealand or Canada party received only six. With bride and groom from different continents, their circle of friends and family were mostly mutually exclusive. We felt the invites were the perfect way for all the guests to learn more about the couple and that’s exactly what we filled the 12 cards with. Along with the requisite event and venue information each card highlighted cultural differences, facts about their hometowns and divulged personal quirks. All together it made for an exceptionally personal  and unique invitation.

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Do you have a favorite typeface?

We have lots of favorites, and could never choose just one. Having said that, when it comes to script fonts, we love any typeface by the Sudtipos foundry and specifically, those designed by Ale Paul. His scripts are beautiful and full of gorgeous ligatures and are perfect for modern wedding invitations.

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What is the most bizarre request you have received?

No bizarre requests come to mind but when it comes to custom invites, we’re game for anything! That’s the best thing about going custom – you can make it whatever you like. For example, one of our most frequent requests is for robot wedding invitations. Some might find that bizarre but they’re so fun! It’s not for everyone but we really can make anything work.

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Ampersand or the word “and?”

Both! We’re also like using “+”. How do we decide? It really depends on both the style of the pieces (modern and fun, vs. traditional) and how it all looks together. Sometimes names look better with the ampersand, other times “and” is more appropriate. The ampersand is by far our favorite character! It’s one of the few that font designers can add personality to, which means lots of beautiful ampersands to admire.

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Any advice for brides?

Start early and think about your wedding stationery holistically. It’s not just about the invites. Think about the save the dates, thank you cards and everything in between, like programs and menus. Consider it all together for a cohesive look that will draw the event together.

Finally, when it comes to wedding stationery – 9 times out of 10, you get what you pay for. It may look simple and easy but there’s a lot involved in the entire process. Do you research but trust the experts. It will likely bring you a better end result in less time and with less stress.

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Do you offer more than just stationery?

We do! Aside from the custom and ready to go wedding stationery, we also offer monograms. We focus on creating monograms that symbolizes the happy union and offer a design that reflects the personality of each couple. We put a lot of thought into finding the right font and design that suits the letters of each name. You can take it one step further and get a personal embosser, which gives you the opportunity to stamp your monogram onto your wedding stationery and paper napkins.

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Thanks ladies! For more about I’ll Know It When I See It, check out their WeddingLovely Vendor Guide profile, or head straight to their website.

The last invitation featured here is my favorite (love the outlined roses!) — what’s yours?


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