Today’s stationer interview is with Sarah, The Print Fairy based in Melbourne, Australia! Enjoy:
How did you get started doing wedding invitations?
I have always loved colour and pattern and how the combination of these two elements play such an important role in our everyday life through fashion, interiors and lifestyle. I have built my 13 year career off the back of a design degree majoring in Textiles and Graphic design, and from working for a couple of other design companies in both New Zealand and Australia. The Print Fairy evolved from a desire to create a business for myself and after successfully working on the look and style of a few weddings in my spare time, I realised there was a real need for a style overhaul in the wedding invitation industry. I turned that passion into building my website, and 7 years later here we are going from strength to strength.
Read the full interview after the cut!
What is your favorite color combination?
This week, it’s persimmon orange with rich turquoise. It changes constantly, but it’s always something bright and vibrant. I’m obsessed with colour.
What is the most unique invitation you have designed?
Our wooden invitations are so unique being printed on real timber. We have the largest range of wood invitations available because we do it very well, and the wood is being chosen for any type of wedding theme — not just your typical barn, vineyard or farm-style location. It’s so versatile with it’s classic and natural characteristics while still being modern and fresh with our signature design style.
Do you have a favorite typeface?
We spend so much time selecting fonts for our designs. Many of our designs focus on the interesting font only, and how a combination of fonts can work together to create an amazing modern style. Currently I’m loving bolder typefaces with inline shadows and patternwork.
What is the most bizarre request you have received?
Nothing really bizarre, we try and accommodate all enquiries and find a way to make anything work within the restrictions of each print medium.
Ampersand or the word “and?”
Totally depends on the rest of the layout, font and even length of names it’s used between. There are some great fonts out there that can make the word ‘and’ really decorative. There is definitely a time and place for both so I just can’t decide.
Any advice for brides?
In terms of stationery – be organised! Check, check and re-check your proofs. Order a sample pack so you know exactly what to expect and can make informed decisions about your stationery and see all of the options before diving in.
Do you offer more than just stationery?
We are very excited about our new website venture where we will truly become a ‘one-stop’ shop for the Bride and Groom for the look of their wedding. It’s under-wraps, hopefully launching early 2015 so watch this space…
We also offer a design service for corporate graphics including logos and web graphics.
Thanks Sarah! For more information about The Print Fairy, please visit her WeddingLovely Vendor Guide profile or head straight to her website.
Do you have any questions or comments for Sarah? Add them to the comments below!
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