Our very first wedding florist interview is with Wini and Joe of Blue Petyl Bouquets, based in San Diego, California! I love their twist on the traditional wedding bouquet. Enjoy:
Tell us about yourself and your company.
Blue Petyl was founded in 2010 by a wife-and-husband team (Wini & Joe) with a concept to create high-quality, couture keepsake wedding bouquets, as a compelling alternative to traditional flowers. We are an internet-only business based in San Diego, California, and have a passion for our work.
Since our beginning, we have pioneered new design concepts and materials with our jeweled silk flower, brooch bouquets, button bouquets, and accessories. We have assembled a talented team of designers who strive to provide only the highest level of customer service to our brides. Each bouquet we create is a unique work, and can be cherished and displayed for as long as your memories. We believe in our bouquets; we know their details will surprise you the closer you look.
How did you get into wedding florals?
Neither of us worked in the wedding business, nor in the floral business before starting Blue Petyl. It was really Wini’s constant experimentation and love for crafts that lead us into the product concept and then weddings. Needless to say, we had a few things to learn about how to make brides happy and what brides are looking for…. We think being wedding outsiders and floral outsiders has actually benefited us, since it allows us to think outside the norm in terms of products and design. It turns out that a lot of brides don’t want a “cookie-cutter” wedding!
What is your favorite part of being a florist?
Every bouquet we make is unique, and we always involve our brides as we create their bouquets. Often we’re approached by brides with some really great, fresh new ideas. We think the best part of working at Blue Petyl is seeing those ideas come into fruition. After making hundreds of bouquets, we’ve really come to appreciate the input that our brides can offer.
Any great stories from working with a client?
We take a lot of pride in the fact that we’ve never once had a late delivery. We ship our bouquets around the world, sometimes to some pretty far-flung places. Needless to say, we’ve had a few close calls. There was one bride in a small, isolated village in Nunavut, way up in the Arctic in Canada. We shipped the bouquet with plenty of time to go, but it got lost in Customs along the way. Then just as we finally located the bouquet, a major Arctic blizzard came in and basically shut down all transport into this village in the days before the wedding. We told the Canada Post officials that the bouquet had to arrive for a wedding, and I think they went out of their way to deliver on time…. through sleet or snow indeed! The bouquet was finally delivered just the night before the wedding while the blizzard was still strong. After the wedding, the bride sent us some great photos of her life in the Arctic, the wedding, and hunting out on the sea ice… it was really cool to be a part of something special so far away… and our perfect delivery record stayed intact!
What is your favorite flower and why?
Definitely hydrangeas… they’re the most versatile flower for working with jewels like we do. They provide a wonderful backdrop to highlight the jewels without distracting from them, and they come in pretty much every color of the rainbow.
What’s the biggest lesson you’ve learned, and would pass along to other new wedding florists just getting started?
Your customer is ALWAYS right… as simple as it may sound, it can be easy to forget. We can’t stress this enough, especially in the wedding industry, because every bride’s wedding is special.
What are your favorite trends when it comes to wedding flowers?
Personalization is a major trends for weddings in general, and bouquets have not escaped that trend. Keepsake bouquets can be kept and displayed long after your wedding. They can be customized with personal family heirlooms, photos, and the wide variety of materials used give artisans tremendous versatility in matching a bride’s wedding colors or theme.
What tips or advice can you give couples who are ordering their wedding flowers?
Keep your color palette simple! The beauty of bouquets and flowers are in the details.. for fresh flowers, it’s the light, scent, and delicate textures. For jeweled bouquets like we make at Blue Petyl, it’s the details of the jewels and trimmings. Too many colors distracts from the beauty of those details. We recommend our brides choose no more than 3 colors.
Thank you guys! For more about Blue Petyl Bouquets, check out their WeddingInviteLove profile, or head straight to their website.
Have any questions or comments for Wini and Joe? Add them below!