Get to Know a Wedding Planner: As You Wish Colorado (8)
Photo credit: Keri Doolittle Photography

Today’s wedding planner interview is with Allison of As You Wish Colorado! Enjoy:

Tell us a bit about yourself and your company.

My name is Allison Farrar & I am the Principal of As You Wish. I am originally from New York & my back ground is in event planning & personal assistant work. When I moved to Denver 4 years ago I combined my experience & passions to create As You Wish.

How did you get into wedding planning?

I had been planning events for over a decade from corporate retreats, personal parties to restaurant openings and a client of ours in Boulder asked if we would coordinate her daughter’s wedding at the St. Julien because we had already planned her son’s bat mitzvah. I said; no, I’ll refer that out to a wedding planner. My client proceeded to tell me that the venue just requires a “Day of Coordinator”. So I figured; I knew the vendors, been to plenty of weddings & planned multiple events – I can do this! I gave it a go & came up with a timeline & was the contact for guests & vendors for the big day. That has spiraled into our niche of being a “Day of Wedding Coordinator”.

Get to Know a Wedding Planner: As You Wish Colorado (9)

Photo credit: Allison Farrar

What’s your favorite part of the job?

Meeting with our clients, getting their vision & then seeing the smile on their face when the day turned out to be all that they imagined and most of all – stress-free! I am true believer in relationships in this industry; I love referring great talent from photographers to calligraphers to florists.

What’s the biggest lesson you’ve learned, and would pass along to other new wedding planners just getting started?

I would have to say; quality of quantity. Too many weddings in one season isn’t always the best idea. It’s nice to be refreshed and to be at your best for each bride.

Get to Know a Wedding Planner: As You Wish Colorado (7)

Photo credit:  J. Nelson Photography

What are your hobbies or non-work-related activities?

Yoga, hiking, stand-up paddleboard & many philanthropic endeavors throughout Colorado.

Any great stories from working with a client?

Our business is unique in that we plan events; but also handle personal concierge. Our out of state brides & grooms are always excited that we can handle all aspects of their trip to Colorado for them & their families. From transportation, home rentals, mountain concierge, grocery shopping, etc. We like to be the “one-stop shop” so the entire planning process is smooth. We aspire to be the local resource on many levels for clients and work at the highest level of confidentiality.

Get to Know a Wedding Planner: As You Wish Colorado (1)

Photo credit:  J. Nelson Photography

What is your current favorite color combination?

Honestly, it depends on the season & latest trends. I adore neutrals & natural elements in the Fall, Winter whites mixed with deep blues are lovely & a pop of a bright color in Spring & Summer is always fun!

Are there any trends that you absolutely love or would love to see brides leave behind?

At the end of the day; it is their time to shine & I appreciate the vision that they have had in their mind since they were little girls. I just make sure it is set-up and executed without a hitch!

Thanks Allison! For more about As You Wish Colorado, check out her WeddingPlannerLove profile, or head straight to her website.

What do you think? Let us know below!