Today’s wedding planner/coordinator interview is with the lovely Michela, one half of Marriage & Glamour, coming all the way from Bari, Italy. We love hearing about different trends from the other side of the Atlantic!
Tell us a bit about yourself and your company.
Marriage & Glamour was created two years ago after a fantastic travel in Greece, where me and my business partner, Giusy, decided to start this adventure and to offer our creativity and our expertise to realize exciting weddings. I have a literary background with specialization in art history and cinema, two fundamental elements of my inspiration. So I like to define the style of our company as “evocative”: evocation of the history of our land, of our art heritage, but also evocation of the best achievement of fashion and style in the history of XX century and over. So we have a style that is mainly vintage and classic, with some addition of country chic and shabby. But we are always open to adapt our style to the desires of our clients.
Read more of the interview after the jump…
How did you get into wedding planning?
As most of wedding planners we started from our own weddings. It was so lovely and simple for me to organize my wedding, after studying a lot on the recent trends in the sector and adding my own style, that I thought that this capability should not be left just for one event. I had to apply my experience, my style, my creativity in order to help many brides in solving their doubts, in realizing their dreams without stress or huge expenses. In our country the wedding ceremony and the following party is still driven by tradition. So many aspects of the event are often decided by the family more than by the bride and the groom. This affect the style of the entire event, and it happens that many weddings are similar each other due to a sort of emulation factor. In recent years the recognition of the professional figure of the wedding planner is helping the spouses realizing their own desires with a really tailored wedding.
What’s your favorite part of the job?
For sure the planning itself! I mean when you spend all the night asleep, thinking about how to realize a new wedding, which theme or color combination to use, how to make unforgettable the location with elegant flower decorations, how to arrange the candles and the decorations of the tables… Is really exciting, also if we are helped by our beautiful environment. Our region, Puglia, in south of Italy, has been recently re-discovered as the Tuscany of south Italy. We have a lot of astonishing locations in the countryside, the so-called “masseria”, typically white buildings surrounded by impressive olive trees and vineyards. You have just to put a light touch of elegance and style in the perfect scenario for a dream.
What’s the biggest lesson you’ve learned, and would pass along to other new wedding planners just getting started?
The biggest lesson is for sure that the wedding planning isn’t a profession that can be invented by yourself. Today there is a large amount of courses for future wedding planners, we also received proposals (e.g. from Groupon) to teach our activity for incredibly low prices. This is not a way to transfer your capability: this is deception! We participated to several courses in order to learn our profession, we worked and studied a lot, and actually we are also senior members of the Italian Wedding Planners Association, but we still see that many wedding planners try to copy each other’s inspirations or ideas and this must be avoided. If you want to became a recognized and successful wedding planner you must find inspirations in yourself, without following the easy road of copying from others. I think that if a wedding planner is able to create and maintain her own identity this can be the best achievement in her activity.
What are your hobbies or non-work-related activities?
I love walking and I’m pilates addicted. Besides these activities, since I’m also a fashion victim I spend my free time reading fashion magazines (my husband think that is better than shopping!) and hearing rock music (Foo Fighters, Queens of the Stone age, Radiohead…). I’m also appassionate of vintage american movies and a fan of Quentin Tarantino.
Any great stories from working with a client?
I remember a client that asked us to organize a really traditional wedding, but when we were almost ready with our projects, they realized that we should organize also a spectacular show… But which kind of show? Their suggestion was a drag queen show! So, imagine now the typical south italian grandmother, the old relatives of the spouses enjoying a drag queen show. It was for sure an original idea, but sometimes you need to help your clients to find out more suitable solutions… And since they had already a beautiful daughter of 4 years old, we propose them to organize a superb circus show, with jugglers, stilt walkers and clowns… It was a great experience and everyone was satisfied.
What is your current favorite color combination?
Actually my favorite combination is pink powder and pearl grey, I think that is very elegant and a very flexible combination that can be suitable for many locations.
Are there any trends that you absolutely love or would love to see brides leave behind?
For sure I hate to see those ugly balloons with the shape of the spouses that are very often used at least in Italy, and the crazy use of live butterflies released at the exit from the church that I’ve noticed recently. But I love the new trend of fluo and neon wedding presented some months ago in LA during “The Cream Event”: amazing realizations!
Thanks Michela! To find out more about Marriage and Glamour, see their WeddingPlannerLove profile, or head straight to their website!