Today’s wedding stationer interview is with Louma of Design By Louma, coming all the way from Dubai, UAE! Enjoy:
How did you get started doing wedding invitations?
My sister asked me to design her wedding invitations, she was not happy with the existing invitation designers in this part of the world (the Middle East) who were printers rather than invitation designers.
Back then I had a full time job as an Art Director in advertising. She received very positive reactions from her guests, and that encouraged me then to design more invitations as a hobby first, and later as my full time business. My advertising background (idea driven) helps me come up with creative concepts for my invitations, and I am trying to change the perception we have here in Dubai that invitations should come only with nice calligraphy & floral details. There’s much more than that, and sometimes not even paper.
What is your favorite color combination?
Tough question. I have so many, but this combination of color always melts my heart whenever I see it on invitations, packaging, fashion accessories: ivory white, soft nude, and rose gold. I am fond of neons too, and I am planning to incorporate them in my next invitation.
What is the most unique invitation you have designed?
I love invitations that are unique and personal, meaning invitations that have a concept in mind and beautiful craftsmanship. Back in 2010, I designed a passport & travel kit for a couple who were living an “expatriate life”. I once designed a bird shaped wine glass accent made from paper, that had to stand still when put in an open air event.
Do you have a favorite typeface?
I like hand written calligraphy; I am fond of old methods of writing but that is pricey to have for every design project. Melany Lane is a font I can use and suggest to my clients as an affordable substitute to hand written calligraphy.
What is the most bizarre request you have received?
Bizarre has not come yet! But crazy requests like incorporating paper with embroidered “appliqués”, silkscreen printing on glass invitations, intricate laser cut invitations a la doilies effect etc… and I love challenges.
Ampersand or the word “and?”
I like several styles of ampersands, but it depends where it falls and which typeface I am using. And sometimes just using “and” is more appropriate.
Any advice for brides?
My advice for brides is to be more daring in their wedding invitations. Let them reveal personal & fun details of their couple. That will help the stationery designer come up with creative concepts rather than just beautiful layouts. I understand that some go for a classic style invitation (and that is ok of course!) when they have big receptions (500 +), but that doesn’t mean they can’t go personal in details on the day itself with custom menus, custom programs, custom gift favors.
Do you offer more than just stationery?
For now, our focus is designing creative invitations and event stationery that will make the guest say “Wow! They even though of that!”, but that doesn’t mean we won’t expand our products for other design pieces in the future.
Thank you for sharing your beautiful stationery Louma! For more about Design by Louma, check out her WeddingInviteLove profile, or head straight to her website.
Have any questions or comments for Louma? Add them below!