Today we’re delighted to bring you this feature and interview with Lindsay of Hoopla House Creative, LLC., based in Buffalo, NY! Enjoy:
Tell us about your story and your business:
Hi! I’m Lindsay Williams. Designer, entrepreneur, dog mom, new wifey, proud Buffalonian, and owner of Hoopla House Creative. I started this little business of mine from my living room couch, all by myself working day and night building my dream. As a trained graphic designer from Syracuse University, I was working as a Creative Director at the time and needed a little escape from the corporate world of advertising.
See the rest of the interview after the cut!
Being in my mid-20s, I was approaching that “friend’s wedding every other month” phase in life. So naturally, I offered to help with their wedding stationery. I knew I could design for friends and family, but when strangers reached out to me for their wedding stationery, I thought, “maybe I can really do this!” It was those first few brides that gave me the courage to go for it, and I haven’t looked back since.
Some weeks, I am meeting with 15-20 couples and each and every appointment I find myself getting lost in laughs, details, and endless inspiration. That’s how I know I was meant for this. Every couple has their own love story to tell, and I’m so honored they choose me to tell it!
What makes you different from other Invitation companies?
When I started the business, I was shocked that wedding invitations were either ordered online from a pre-formatted template (you were lucky if you got to pick the font). OR comprised of a set of binders with similar designs from wholesale invitation resellers. Don’t get me wrong, that may be exactly what someone is looking for but for my brides, I wanted something more.
I approach my invitation design process the only way I know how. A face-to-face appointment when logistically possible, custom design, unlimited revisions and personal service. Simple as that.
HH brides don’t get some “insert names here” ho-hum template. Everything we do is customized to tell their story. Whether it be adding a little music note for a chorus teacher, hiding a bird among the flowers because the bride’s grandmother called her, “little love bird,” or using the mother of the bride’s artwork for envelope liners. It’s those little touches that I LIVE FOR when I sit down for that initial appointment.
Do you have a signature style?
The most valuable thing I learned in design school was, “the designer should be invisible.” Because it’s not about me or my style, it’s about the couples I work with! Can you tell that one person designed all of these? Good, neither can I ;)
Thanks Lindsay! For more about Hoopla House Creative, LLC., check out her WeddingLovely profile or head straight to her website.
Any questions or comments? Leave them below!
Photos by Seventh Arrow Studio