Get to Know a Wedding Stationer: Kelly Ashworth Design

Today’s wedding stationer interview is with Kelly of Kelly Ashworth Designs based in Phoenix, AZ! Enjoy:

How did you get started doing wedding invitations?

I worked in a few ad agencies out of school, so I had a background in design and always took a delight in designing my own Christmas cards. I helped a few friends with their wedding invitations and it just sort of snowballed from there. I started Kelly Ashworth Design in January of 2004 (holy cow, it’s been almost 10 years!) and I feel so lucky that I get to do what I love for a living.

Get to Know a Wedding Stationer: Kelly Ashworth Design

Photo Credit: Melissa Jill Photography

What is your favorite color combination?

Personally, I’ll never tire of Black, White and Kelly Green. I try to avoid going too trendy with color schemes in favor of a more timeless approach. You’ll never go wrong with black and white and throwing that green shade into the mix just gives it this fun and fresh vibe that always looks current.

Photo Credit: Jennifer Bowen Photography

What is the most unique invitation you have designed?

I designed an elongated folded invitation with an asymmetric die cut as a nod to asymmetric cut of the brides dress. It was covered in an almost fabric-like silver paper. Very tactile, modern and unique. I have also done accordion style invitations that include all the information you’d need – maps, directions, reception information, etc. These are typically sent in handmade silk boxes. So luxe!

Another client was really stumped and wasn’t sure what she wanted to do for her stationery. I asked her to tell me the story of how she and her groom first met and fell in love. While she relayed the story, I jotted down some notes and sketched out a “story of us” concept that told their story in a fun and humorous way. The story sort of became the jumping off point for how we designed the stationery – lighthearted and fun with a warm, modern style.

Photo Credit: Jennifer Bowen Photography

Do you have a favorite typeface?

Futura is a workhorse and has never failed me. I am a minimalist at heart, so it only makes sense that a classic sans serif would be my go-to typeface. Pair it with one of the more hand-lettered style fonts that are so popular right now or leave it on its own and you win either way.

Photo Credit: Cory Weber Photography

What is the most bizarre request you have received?

Nothing truly bizarre, thankfully. Although I did have one groom request an exact replica of the invitation he had seen in a pirate movie. Thankfully the bride vetoed that idea!

Ampersand or the word “and?”

I love the ampersand, but it all depends on the couple and the style of their wedding. Generally speaking, the word “and” is pretty boring, don’t you think? The ampersand is so iconic and you can make it look really bold and graphic if that style fits your fancy.

Photo Credit: Jennifer Bowen Photography

Any advice for brides?

Elope. Kidding! As it relates to invitations, I would say to get your guest list together as soon as you’ve set a date and familiarize yourself with wedding etiquette. So many of my clients will say, “oh, I won’t need to worry about any of that.” But I’d say roughly 100% of those same clients will come back to me with an etiquette emergency. It really is critical to your sanity!

Do you offer more than just stationery?

Absolutely! The bulk of my work involves branding and graphic design for small businesses in the wedding industry. Many couples ask to “brand” their wedding with a logo, pattern, etc. I’ve done customized bottled water, t-shirts, tote bags and beach towels. Monogrammed or graphic gobos are popular for the dance floor. One couple created a “Hollywood premier” style walkway where guests could have their photos taken in front of a giant backdrop emblazoned with their wedding slogan. The guests loved it!

Thank you for sharing your beautiful stationery Kelly! For more about Kelly Ashworth Design, check out her WeddingInviteLove profile, or head straight to her website.

Have any questions or comments for Kelly? Add them below!