I am so happy to share today’s interview with Stacy of Hello Cupcake, LLC. I met Stacy last year at a WeddingLovely meetup in San Francisco and she is SO SWEET and ambitious. When I learned that she launched her own boutique wedding industry Public Relations firm, I knew we had to share it with our vendors. If you are looking for help marketing yourself, look no further – we bring you Stacy! :)
1. Tell us a bit about yourself and your company.
Since starting my company Hello Cupcake in 2008 I’ve joked that I’m in a serious relationship with my printer. Yes, it’s true that we spend many hours together, we fight, we makeup and we continue to learn how to work better as a team. But in all seriousness my business is multifaceted and has two main operating functions. Hello Cupcake Creations is my paper line with wedding invitations, party decor and cards – it’s my creative outlet. Hello Cupcake Public Relations is my main focus and is a boutique wedding industry Public Relations firm.
Learn more about Hello Cupcake PR after the jump…
2.How did you get into public relations?
Previous to starting Hello Cupcake, I had attained a degree in Journalism from Texas A&M with a Public Relations emphasis and a minor in Broadcast Communications. In my professional career I’ve worked in public relations for the technology industry, the non-profit industry and the wedding industry!
3. How can the Wedding Lovely collection of vendors use your services?
Many Wedding Lovely vendors run their own small businesses. It’s likely that they are busy meeting with clients, establishing vendor relationships and taking care of the day to day operations. But who is making sure that gorgeous engagement shoot they just photographed is being submitted and featured in magazines and blogs? Who is responsible for creating unique blog content and updating social media?
As small businesses I know that you are being pulled in a zillion different directions but it’s important to be aware of the message it’s send to potential clients when there hasn’t been a blog post for two months, or the last tweet was sent out more than a year ago. It gives the impression that you have nothing going on and therefore nothing to talk about!
My job is to make sure you, the client has your opportunity to shine!
4. What would you say is the most important tip for those who consider themselves a public relations novice?
You cannot ignore social media! More than 90 percent of American adults who are online use some form of social media. As a small business you are your own brand and if you are interested in furthering your brand you need to jump on the bandwagon. Think you’ve got nothing interesting to share? Maybe you just designed a new invitation. I bet your customers would love to know the inspiration behind the design. Did you just have an awesome cake tasting with a bride? Spill the beans, where’s the bakery! Did a bride wear a fabulous dress for her engagement shoot? I’m dying to see a picture!
Think outside the box and don’t be shy! You will be pleasantly surprised about the opportunities that will come from social media and how engaged your followers will become with you and your business.
5. What do you like to do when you are not working?
I love spending time with my husband and our furry baby Ginger. I’m a creative person by nature and try to make DIY projects a part of my everyday life. I also love scouring antique faires for vintage jewelry and treasures!
Learn more about Hello Cupcake Public Relations and learn how Stacy can help you!