One of the most important aspects of running a successful business is developing your brand. As a business – whether you intended to or not, you are a brand. Building a strong brand may seem like a daunting task so I’ve broken down a few of the biggest do’s and don’ts for those looking to build or improve their existing brand.

See the do’s and don’ts after the cut!


  • Define your mission statement: Who are you? Are you a business? Are you the person behind the business? Do you want your name associated with your brand?
  • Have a Bio: Keep it short, sweet and to the point but don’t be afraid to add in some personal spice that is not related to the business. For example, mine is “Lives in San Francisco with her furry baby Ginger”
  • Establish yourself as the go to source on your topic – Know what you’re good at and own it
  • Keep your brand consistent – pick one name and stick with it. Use it for your company, website, Facebook, twitter, Etsy etc.
  • Master your elevator pitch: Know how to explain what it is that you do and explain it with confidence
  • Put your best work forward: You don’t have to show every picture you’ve shot, every wedding you’ve planned, every invitation you’ve designed. Edit your work and only put forth the best.


  • Don’t misrepresent yourself. You don’t have to know or do everything. Know when it’s time to bring in others for help.
  • Don’t talk too much when giving an elevator pitch
  • Don’t be afraid to be who you are…and I mean who you REALLY are.
  • Don’t feel the need to be the perfect version of yourself
  • Don’t ever stop learning – stay current, grow your knowledge base and work to better yourself in your area of expertise

Stacy Wichelhaus is the owner of Hello Cupcake Public Relations – a boutique public relations firm for the Wedding Industry.  Stacy is also a stationery designer for Hello Cupcake Creations and she, her husband and their furry baby Ginger live in San Francisco.

See other great PR articles by Stacy: Secure Coverage with the Right PitchWhy Should I Use Twitter for My Business?, and Grow Your Readership.