As a professional in the wedding industry, be it a stationer, photographer, videographer, venue or event planner – you have the opportunity to pitch your work or service offering to editors in hopes of securing coverage.
It is of the utmost importance that you get your pitch right and you do so on your first try. To help you put your best pitch forward, I’m sharing some tips to help you secure the coverage you deserve!
Know what you’re going after:
Do your homework. I can’t stress this enough. Familiarize yourself with the outlet or company you are going after. Don’t waste their time or yours by pitching something that is not a fit. To ensure that this doesn’t happen you need to read articles if you’re pitching a publication, walk the store if you’re pitching a shop or company and familiarize yourself with the types of stories they typically cover.
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Get in contact with the right person:
Again, more homework. Read the contact and about section of the website. Many of the big wedding blogs have instructions for pitching and offer helpful advice that will give you a better chance of being published. If you’re pitching your product to a company, work linked In and Social Media as a way to find the correct person to contact.
Don’t jump the gun:
You might see an opportunity come up that would be a good fit but you might not have everything lined up yet. Wait. Don’t be in so much of a hurry that you don’t show your best work but don’t take so long that you miss the opportunity all together. Use this as the motivation to get what needs to be done so you can present your best work.
Set goals for yourself:
Know who and what you’re going after. This will give you focus and allow you to plan ahead. If you’re a photographer your goal could be to have a wedding you shot shown on Wedding Lovely :) If you’re a stationer, your goal could be to have your product featured in a print publication. Aim high!
Don’t get discouraged:
Rejection is a part of the process. It’s going to happen. Luckily, the benefit of taking action far outweighs the results of no acting at all. You have to put yourself out there in order to get anywhere.
Stacy Wichelhaus is the owner of Hello Cupcake Public Relations – a boutique public relations firm for the Wedding Industry. Stacy is also a stationery designer for Hello Cupcake Creations and she, her husband and their furry baby Ginger live in San Francisco.