Today’s wedding stationer interview is with Nicole of Dream Tree Design, located in Illinois! I’m loving how graphic and illustrated her designs are.
How did you get started doing wedding invitations?
It all started with my own wedding. I’m a graphic designer, so naturally I figured I would design my own. But first I decided to do some research so that I was fully prepared for the project. What I found was a lot of the same, and not a ton of stuff that really caught my eye. My husband and I were having a destination wedding in Scotland, and there was really nothing out there that really captured the uniqueness of our wedding. So I chucked the idea of what wedding invitations are “supposed to look like” and started from scratch.
After that, I started getting requests from friends and family to create their wedding invitations as well. Most of them had the same problem that I had: they knew what they wanted and wanted something unique, but it just didn’t exist. That’s when I started thinking that maybe I had found a nice little niche and I could do this for a living.
See more of the interview and Nicole’s beautiful designs after the cut!
What is your favorite color combination?
Oh, man! My favorite colors change every week! Right now I’m really in to light naturals like taupe and beige with pops of brighter colors like tangerine or aqua. I always love sunset and twilight colors. But honestly, I love all colors. I feel that every color has a time, a place and a purpose and that none should ever be discriminated against.
What is the most unique invitation you have designed?
I’ve got two that I honestly couldn’t decided between. The first one was a Colorado mountain wedding. The bride described the style of the wedding as vintage glam meets rustic meets Tim Burton. So needless to say, I had a bit of a challenge on my hands to incorporate all that in a way that made sense. The final result was one that I am extremely proud of, not only because it did all of those things beautifully, but the bride and groom were THRILLED! And that is always my first and foremost goal when designing.
The second was an indie wedding that took place in L.A. The bride and groom didn’t really like typical traditional wedding stuff, so I took the opportunity to come up with something really out of the box. They are both really big in to live music, so I created a gig poster invite. The whole invite measures 8″ x 12″ and is then folded up in to the envelope. The paper wasn’t cardstock, but rather a thicker paper similar to what you would expect of a music poster. Once again, the couple loved it!
Do you have a favorite typeface?
Century Gothic and Bell MT are a couple of my go-to fonts for body text. For the bolder headline variety, I’m currently obsessed with my latest Veer purchase, Bookmania. I love it because there are multiple character options for every letter, making it really easy to customize the word to fit in nicely or stand out. I also love Lavendaria. It’s a beautiful, easy to read script.
What is the most bizarre request you have received?
I haven’t really gotten any really strange requests from clients yet. Most of the really strange projects have come from myself lol. I went all control freak for my wedding. I had designed and printed the most random things, from my two FULL page packing check list (categorized of course) to a chart that mapped out every single outfit for the entire wedding and honeymoon. It had a detailed key and everything. I even created a book for our honeymoon itinerary complete with maps, addresses, things to do at each location, emergency contacts and some language bits (we island hopped in Greece).
Ampersand or the word “and?”
It depends on the situation and what looks best for the typography I’m working with. But I will say that I LOVE ampersands. My whole home would be decorated with over-sized ampersands if my husband would let me.
Any advice for brides?
My first bit of advice is if you need more time to plan your wedding, do it. There is nothing wrong with a longer engagement (my husband and I took 3 years to plan our wedding). It allows you more time to think about what you really want, and also helps keep stress at bay because you have much more time to get things done. You’re also more likely to get the vendors you want. Also, don’t lock yourself in to a smaller detail (like color pallets) too early on. You need to envision the big picture first and the rest will fall in to place.
Do you offer more than just stationery?
I do any and all paper products related to the wedding. But I can also do non-paper products as well. I’ve done signage, favor packaging and tee shirts. I’ve even designed custom neoprene koozies for a couple weddings. I tell brides, if you have an idea, just ask, and I will try to make it happen.
Thanks Nicole! For more on Dream Tree Design, check out her WeddingInviteLove profile, or head straight to her website.
Got any questions or compliments? Leave them in the comments!