We hope you’re enjoying Locally Grown Weddings Week; our spotlight on the SF Bay Area collective of chic, eco-minded wedding artists. (If you’re just joining us, check out our interviews with the group’s planner, hair + makeup artist and caterer.) Today we’re getting to know the group’s florist Angella. Enjoy!
Tell us about yourself and your company.
I have been a Marin based floral designer for the past eleven years. A few years ago I began working with my own brides and it has been so incredibly satisfying. I am completely hands on and enjoy every part of the process. Recently, I have partnered with Locally Grown Weddings and I am so excited to be working together with them in the coming season.
Read the full interview after the cut!
How did you get into wedding florals?
I was always an art major and worked in artist’s studios in college. Eventually I found myself in a lovely flower shop creating beautiful compositions in rich colors and textures and I just simply fell in love. The the creative process of wedding floral design inspired me to shift my focus and immerse myself in fine event décor.
What is your favorite part about being a florist?
The sensory experience of being immersed in color, texture and fragrance all the time and the process of translating the client’s ideas and inspirations into their wedding day decor. But most of all, I love to hear their delight when all the fragments, planning details and careful considerations we made all come together. It really is wonderful.
Any great stories from working with a client?
My favorite is still from my very first wedding. The bride and groom had a ‘walnut’ thing. She told him not too ever buy her roses on Valentine’s Day. So instead he sent her a bucket of walnuts, which was funny just to her of course. When he proposed he hallowed out a walnut, inserted a blue velvet interior and nested in the ring. He even afixed a tiny hinge to the outside. It was one of the most creative things I have ever seen a groom do. Still my favorite. So, for the wedding I hallowed out over a hundred walnuts. Yep. I did that. And put tiny scrolls inside each one for the guests to write their well wishes. Everyone learned their story and it was truly a personalized detail.
What is your favorite flower and why?
My favorite flower always changes with the season. If I had to choose just one, it would be the California poppy because they transform from little, ugly, fury, pod like creatures into the most delicate, papery bloom. And that transformation is simply fantastic.
What’s the biggest lesson you’ve learned, and would pass along to other new wedding florists just getting started?
You need to inspire confidence in your client first and foremost. Once you are on the same page, they usually let go and let you work your magic.
What are you favorite trends when it comes to wedding flowers?
I love the look of vintage urns and the loose naturalistic garden style. I think this trend is re-emerging as a compliment to the farm to table movement because it feels more like the flowers were grown in the garden and arranged without the formal design styles that have dominated the industry for decades.
What tips or advice can you give to couples who are ordering their wedding flowers?
It’s important that you find a personality you can really resonate with. Once you have conveyed all your ideas and you feel confident that the designer has a full grasp of your vision, hand it over and let them create it for you.
Thanks Angella! For more information about Angella and her floral design business, please visit Locally Grown Weddings’ WeddingPlannerLove profile.
Do you have any questions or comments for Angella? Add them to the comments below!