Today’s interview is with Photographer Emilia Moisio, based in London, England! Enjoy:

Tell us a bit about yourself and your company.

I’m a Finnish photographer but I have now been based in London for quite a few years. I actually have two quite different and completely separate photography careers that nevertheless feed into each other. When I’m not busy photographing wonderful weddings I work on an academic art photography practice. I think of wedding photography as an ultimate customer service job, and I strive to offer the couple exactly the kind of service and images they like best. It is easy when I have got another practice for experimenting with new technical approaches and personal artistic ambitions.

My wedding photography services are actually structured quite differently from the average ones. Rather than standard packages, there is a range of customisable services to choose from to build a totally bespoke solution to meet each couple’s preferences and individual needs. My clients will even have the opportunity to choose the images themselves, ensuring that they will get exactly the set of images that they like most. Designed to be simple and flexible, the adjustable structure fits ideally to any size and type of event, whether big or small.

Read the full interview after the cut!

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How did you get into wedding photography?

I’ve always been creative and interested in arts. I started photographing more seriously as a teenager, and it just clicked! Being able to freeze and preserve tiny slices of reality is truly magical, I am still often amazed and enthralled when I see the images after a shoot.

Weddings I started photographing when my friends got married and asked me to cover their wedding. After that it was another friend, then a couple who had seen my previous wedding photographs, then someone had recommended me… I still get a big chunk of my work through recommendations.

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What is your favorite part of the wedding day to capture?

I can’t help it but I really love those late night dancing photos! Although they can sometimes be technically challenging, they are always genuine; people have stopped worrying about posing for the camera, and you can really see that everyone is enjoying themselves! There are many hopes and dreams invested in a wedding, so it I am always delighted for the couple when at the end of the day they are happy, relaxed and having a great time with their nearest and dearest.

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What is the most awkward moment you’ve experienced while on the job?

I’ve seen the bride’s dress fall apart, the speeches to go horrendously wrong, people fall over on the dance floor, you name it. But I honestly couldn’t claim that I would have ever been to a really awkward situation in a wedding. Everyone is there to celebrate the very special, happy occasion with the couple, so minor glitches shouldn’t be a big deal after all.

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What is your favorite venue and why?

I couldn’t name a favorite. Light, airy venues with white ceilings are technically easy, but it is my job to make great photos anywhere! It is far more important that the couple are happy with their venue, and the way that it looks. Themed weddings and venues are always great fun, and produce very unique pictures!

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Nikon or Canon?

I’m a Canon girl, although frankly I don’t think that the manufacturer really is that important these days. It’s just that one gets used to using certain equipment, and knowing one’s kit inside out, upside down, backwards in the darkness, and being able to make the correct adjustments in a heartbeat without even looking is the key, particularly with wedding photography.

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What is your dream location to shoot a wedding?

I love everything different and quirky, just because people will generally only think of arranging something out of the ordinary if it has a genuine personal meaning for them. If I had to name something, having grown up in the middle of a Nordic forest I might have to say that I’d love to photograph a wedding in a proper old forest anywhere in the world. It would be technically tricky, but would also produce spectacular and unique images.

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If you could shoot any celebrity wedding (past, present or future), who would be the lucky couple?

I’m not that fussed about celebrity shoots. I really love working with ordinary, real people, and being able to capture and reflect something very personal to them in my photographs.

What’s the biggest lesson you’ve learned, and would pass along to other new wedding photographers just getting started?
Ask a lot of questions. It is good to talk to the coupe about what exactly will happen, in what order, where and when, to be prepared and one step ahead all the time. I also habitually tell every couple to tell their best man and maid of honour to let me know if there are going to be any surprise numbers in the program. Finland has a tradition of mock-stealing the bride at the wedding. The groom then needs to win her back by doing whatever the kidnappers ask. While the stealing is supposed happen unexpectedly and come as a surprise to the couple and the guests, it is useful if the photographer is in the know as capturing it will of course be far more successful if you are anticipating it at the right spot at the right time…

Also ask about their expectations, what style they like and if they have any ‘must have’ photographs. And remind them that they will be able to see whatever is in the background in the photographs; if the venue is brown, there will be a brown background in their photographs! Although this should be obvious, I still find it a good practice to point it out to avoid any disappointments and unreasonably retouching requests afterwards…

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What tips or advice can you give to couples who are looking to hire a photographer to cover their big day?

The first is obvious: Think of what it is that you want from your wedding photographs; what kind of a style you like, how much, and what aspects, of the day you want covered, and so on. Sites like WeddingLovely feature a range of good photographers with different styles to look at to find a style that matches your hopes.

The second one should be obvious too: Talk to your photographer, tell them what you expect of your wedding photographs, show them your favourite example images . If the photographer doesn’t seem interested, find a better photographer!

The third is obvious to all good photographers, but some couples sometimes seem to overlook it: There are differences between photographers not only in terms of price, but also in terms of quality and style. Choosing the cheapest offer just to save money is not the best way to go about it. Choose a wedding photographer whose images you would like to be looking at and cherishing for the rest of your lives.

Thanks Emilia! For more information about Photographer Emilia Moisio, please visit her WeddingLovely Vendor Guide profile or head straight to her website.

Do you have any questions or comments for Emilia? Add them to the comments below!