Recently, we featured this whimsical floral illustrated wedding invitation suite by Paperchain Wedding Stationery. Today we’re going to get to know Justine Rowe, the talented designer behind the scenes! Enjoy:

How did you get started doing wedding invitations?

It was quite by accident! As I was (and still am) a graphic designer my sister asked me to design her wedding stationery for her. I produced the stationery for her and really enjoyed doing so. I then went on to design the wedding stationery for my own wedding and received lots of great compliments on both sets. I decided at this point to set up Paperchain Wedding Stationery.

Read the full interview after the cut!



What is your favorite color combination?

Every time I design a new stationery collection I really enjoy trying out new colour combinations. My favourite at the moment is ‘Sparkle Autumn’. I love the autumnal colours. They are slightly muted and earthy, yet warm and soothing.

What is the most unique invitation you have designed?

I designed a wedding invitation for a bride that worked in the National Marine Aquarium and her passion was caring for sea horses. She wanted her wedding invitations to reflect this. It was a really fun invitation to design.

Do you have a favorite typeface?

I love the hand drawn typefaces that are really popular at the moment. My favourite is Moonflower. It’s modern, fun and quirky.

What is the most bizarre request you have received?

I think that I have been lucky and have only ever received fairly ordinary enquiries. On a couple of occasions I have been asked change some of my designs to quite strange colour schemes, that I didn’t agree with, but everyone has their own tastes!


Ampersand or the word “and?”

I would almost always use ‘and’, although there are occasions when working a bride and grooms names together an ampersand will work better.

Any advice for brides?

Try to choose wedding stationery that reflects a little bit of your personality and your style of wedding. There are so many beautiful wedding stationery designs available today, choose stationery that you love!


Do you offer more than just stationery?

No. I made a decision to stick to wedding stationery and focus on what I really love to produce. That way I can spend time designing new stationery and doing what I really do best!

Paperchain - Justine Rowe

Wonderful, thanks Justine! For more information about Paperchain Wedding Stationery, please visit their WeddingLovely Vendor Guide profile or head straight to their website.

Do you have any questions or comments for Justine? Add them to the comments below!


Become a Certified Lovely Vendor™

We've opened up applications to become a Certified Lovely Vendor™! The WeddingLovely team is personally reviewing vendors for quality and promoting the best. Check out our media kit for more information. Interested? Apply for certification from your vendor dashboard.

Lovely. Simple. Free.

With an online planning app and fast growing vendor network, the WeddingLovely community is a supportive hub for engaged couples and boutique wedding vendors. Join our vendor directories for free and follow us on Facebook, Instagram, Pinterest, and Twitter for the latest WeddingLovely updates!
  • Paperchain Wedding

    Thank you WeddingLovely for the interview – great questions x

    • weddinglovely

      You’re most welcome!