Today’s stationer interview is with Sara of S2 Stationery & Design based in New York, NY! Enjoy:
How did you get started doing wedding invitations?
I’ve always loved weddings. I’m one of those people who think weddings are fun and magical. There’s nothing like being surrounded by merry people who want to celebrate love. My first wedding invitation was years ago in 2005 when I helped a friend put together invitations she ordered from Paper Source. We had a line going where one person glued the top layer to the second layer and the next person tied the ribbon and then we stuffed them into the envelopes. After that, I was the friend all my friends came to for DIY invitations.
In 2009, when I launched S2 Stationery & Design, wedding invitations was a natural part of the business. Once I started talking about the business and making stationery, the orders started coming in, as did the recommendations and referrals. It’s been a blast and a growing experience. I find myself thinking outside the box constantly and I love it!
Read the full interview after the cut!
What is your favorite color combination?
This is a tough question! Every couple that I create for is different, and so I tend to love every color combination that I have the pleasure of integrating into my designs. Last year, however, I worked with a couple that had teal, red and yellow as their colors and I thought it was a bit odd at first, but once I started putting samples together, I realized it was a gorgeous pallet and one that is classic, even though many would find it a bit off.
What is the most unique invitation you have designed?
The most unique invitation I have designed is one of my favorites actually. Two summers ago, a couple that I worked with got married in South Carolina, where they had met. The ceremony was underneath those famous oak trees of theirs and they had chandeliers hanging at various lengths from the branches.
We originally wanted to laser cut chandeliers to have on the face of the invitation, but due to cost, we decided to do things a bit differently. Using vellum, we created a transparent top layer with a chandelier. I cut two small lines on each side of the third layer of the invitation that held twine in place that met at the top of the chandelier and created the effect of a hanging chandelier. It was a simple, but gorgeous invitation.
It was also an intensive invite to make because I had to cut the whole for the twine to knot carefully. Anyone who works with vellum knows that vellum can be a really tricky type of paper to work with.
Do you have a favorite typeface?
I don’t. I wish I could say that I do, but I like the possibility of all typefaces. I think they’re all different, some are quirky, some beautiful, and others strong and simple. It’s a matter of how they’re used and manipulated per project.
What is the most bizarre request you have received?
I can’t recall any bizarre requests. I guess I get all the normal clients?!
Ampersand or the word “and?”
Again, depends on the project and the client. If we’re going formal, and; If we’re going informal, or fun, ampersand.
Any advice for brides?
It’s so easy to go the route of Minted or Paperless Post or even Paper Source, but you’re limited when you take that road. (I know – I have experience with Paper Source invitations.) When you decide to go the road of custom invitations or to work with an invitation designer/maker, you should trust them completely and you should get what you want or pretty close to it. After all, you are paying for top service.
I don’t consider myself a designer because I do so much more than design. I draw, paint, sew, cut, assemble, hand write, edit, make suggestions, custom tailor my work to your needs and wants, but I work my best when I have absolute trust from the couple I’m working with. I’ve worked with brides who have no idea what they want and end up with invitations they love.
When you’re picking your designer/illustrator/invitation maker make sure you have a meeting where you sit down and really talk and listen to them. Make sure they’re taking notes and asking the right questions. You’ll know if they are or aren’t. Don’t be afraid to speak up and make suggestions either. These projects are a partnership.
Do you offer more than just stationery?
My specialty is stationery. Wedding invitations and accessories are one part of S2 Stationery & Design business, but note card sets using specialty paper from around the world is another part. I’m branching out into greeting cards as well.
In 2012, I traveled to Japan to study traditional papermaking. Making paper not just for my own work, but for artists who want sustainable and handmade paper as well is a goal and one that I’m hoping to finalize in 2015. I’m mixing my paper recipe as we speak!
My goal overall is to create stationery products that inspires a person to spread love – I’m exploring as I go!
Do you have any questions or comments for Sara? Add them to the comments below!