Today’s wedding stationer interview is with Lauren Fennell, the Creative Director at Greenvelope, a company specializing in elegant online invitations! Enjoy:
How did you get started doing wedding invitations?
I have a background in art history and fine art curation, so I was looking for work in a creative field after returning to Seattle from two years of teaching English in other countries. I met our CEO, Sam, through a mutual friend who mentioned he was looking for some help with the aesthetic direction of the site. At the time, Greenvelope was only Sam, our remote developer, Kyle, and a freelance UI designer. He needed someone with a good eye to curate the collection while he focused on customer service and development.
I didn’t initially intend to work in the wedding industry specifically, but it’s been absolutely wonderful to blend wedding and tech into one career. I feel so lucky to have been exposed to this industry! I get to work with couples to make sure the best day of their life is announced in style, without too many weird font combinations! The designers I work with are just bursting with creativity, and they never fail to amaze me with their fresh ideas and techniques. I think the wedding industry is lucky to have them!
Read the full interview after the cut!
What is your favorite color combination?
I’m currently obsessed with dark green and 1950’s coral pink with some gold thrown in. Imagine martinique banana leaf wallpaper at the Beverly Hills Hotel. That’s what I’m vibin’ on these days!
What is the most unique invitation you have designed?
Probably our Poppy Pink save the date, and our Martinique suite. Both were done with my current favorite color palette in mind! Our in-house illustrator, Ashley Laskowski, just made a great invite that just says “Party Pants” and I love it!
Do you have a favorite typeface?
Yes, I do! I love Didot, it’s so classy. I also love all typefaces by Jessica Hische. People would recognize her work from Wes Anderson movies and a ton of high profile ad campaigns. My favorite typeface of hers is Brioche. The description says. “It’s perfect for weddings, snobby cocktail menus & anything remotely old fashioned”. Love it!
What is the most bizarre request you have received?
We have a great feature that allows customers to submit design requests, and people get super specific, which is fun because there’s such a huge variety of event themes out there. My favorite has always been, “Do you have puff magic dragon images?” and sadly, the answer is no.
Ampersand or the word “and?”
Ampersand, usually. They’re decorative! No one hates a decorative invite.
Any advice for brides?
Brides and grooms: go digital! Even if just for a save the date or the bachelorette party, I can’t stress enough how easy and environmentally conscious digital invitations are. Greenvelope makes it a personal experience with personally addressed, animated envelopes, real paper textures and letterpress effects. You can even make custom stamps, add music, link to Google maps and create photo albums. Don’t get me wrong, I still love sending and receiving paper mail for personal correspondences, but with all the events and planning surrounding your wedding day, choosing digital can help relieve so much stress. (Bonus: If you’re looking to do a combination of both paper and digital, you can use survey questions to collect addresses, and then follow-up with the matching paper invite.)
Do you offer more than just stationery?
In fact, we do! Greenvelope has an insane amount of functionality, it’s an incredibly powerful event management tool on top of our lovely invitation suites. Alongside our designer save the dates and invitations, couples can include: a photo gallery of engagement photos, music, custom details, messaging, and even link directly to their wedding website. The list goes on. Integrated with every invitation is an advanced RSVP tracking system with the ability to see who has opened and RSVPed. All guests can be tagged within the guest book for the sake of organization. For example, you can differentiate between what side of the family guests are from, who’s invited to the rehearsal dinner, who gets a plus one and all that important information.
Another favorite feature of mine is the survey questions element. You can require guests who RSVP “Yes” to respond to questions you need answered like food preferences, song requests, whether or not they’ll need hotel accommodations… It’s so handy, and completely customizable!
Thanks Lauren! For more information about Greenvelope, please visit their WeddingLovely Vendor Guide profile or head straight to their website.
Do you have any questions or comments for Lauren? Add them to the comments below!