Today’s wedding vendor interview is with Sarah Brithinee, the CEO of Wedit, and innovative company that specializes in DIY wedding videography! Enjoy:
Tell us a bit about yourself and your company.
I was born and raised in Michigan, but spent 5 years in Los Angeles studying and working in the fashion industry. I moved back in 2011 and was hired to do the marketing for Wedit. Both of my parents own their own businesses so being the first hire on the Wedit team was really exciting to me. I always knew I was meant to be an entrepreneur; it was just a matter of time. In 2012 I took over Wedit and became the CEO. It was an opportunity I knew I couldn’t turn down. In the past 3 years I’ve learned so much about running a business, being a leader, surrounding yourself with the right people, and being true to yourself, your product, and your clients. I’ve built the culture of Wedit to be one where every person on the team enjoys coming to work. That might be the thing I’m most proud of.
Wedit is a DIY wedding video company where the guests take fun and candid footage using 5 handheld cameras we send to them. When the cameras are returned to us, we upload all of the footage in an online account and also offer editing services.
Read the full interview after the cut!
How did you get into the business?
I was hired on as the Director of Marketing in 2011. Although I never dreamed that I’d be working in the wedding industry, I did find the idea of it appealing from the get go. There’s a 50+ billion dollar industry based on love and everything beautiful. I was so excited to jump in with both feet.
What’s your favorite part of the job?
Hands down it’s my team. I spend more time with them than anyone else in my life. They make me enjoy coming to the office every single day. I’m so lucky!
What’s the biggest lesson you’ve learned, and would pass along to others just getting started in your field?
You have to separate yourself from the business. It’s really hard, especially in the beginning, but you have to be able to have your own identity that isn’t all encompassing of your company.
What are your hobbies or non-work-related activities?
I love to work out, spend time with my family & friends, DIY, write for my fashion blog, and soak up the sun every change I get.
Any great stories from working with a client?
Oh gosh, there are tons! It usually has to do with the bride asking us not to put her embarrassing dance moves into the finished video.
What makes you different from others in your field?
We are so different than most wedding vendors since we’re online. We try really hard to humanize ourselves as much as possible. We send hand written thank you notes, answer emails within minutes, and try to make sure every single couple walks away happy.
Are there any trends that you absolutely love or would love to see brides leave behind?
Honestly, I really just love when brides are true to themselves and their style. Rustic chic may be super trendy, but if it doesn’t suit you as a couple, don’t do it! I’m also really over the trend of overspending on weddings. You can have a beautiful wedding without dropping one year of your salary on it.
What tips or advice can you give to couples who are in the midst of planning their big day?
Stay calm! It’s one day with tons of moving parts. There will most likely be something that goes wrong, but if you walk away married to the love of your life the day was a success. Try to remember it’s about the marriage, not the wedding.
Thanks Sarah! For more information about Wedit, please visit their WeddingLovely Vendor Guide profile or head straight to their website.
Do you have any questions or comments for Sarah? Add them to the comments below!