Today’s wedding vendor interview is with Danit Zamir of Bloomerent, a unique company that offers couples an eco-friendly and budget-friendly way to include fresh cut flowers in their wedding! Enjoy:
Tell us a bit about yourself and your company.
I started my career in sports news and shifted to startups shortly after. I valued things that were only possible in a more intimate environment, things like being part of a great culture and my work making an immediate impact in the growth of a company. Starting a business wasn’t something I sought out to do, but after my own experience running into a problem with no viable solution, Bloomerent was born. Bloomerent is a sharing platform for wedding flowers. We refer brides and grooms to florists with the end goal of sharing their centerpieces with another wedding or event in the same weekend. Flowers last for days, even weeks, when taken care of properly and look even more beautiful days into their lifespan because they are fully bloomed. Our mission is to reduce waste and cost for floral arrangements without sacrificing quality. Bloomerent isn’t only for weddings, it’s meant for anyone hosting any event who wants to share in the spirit of going green and giving back.
Read the full interview after the cut!
How did you get into the business?
The idea for Bloomerent began when I was planning my wedding. As a self-proclaimed cool bride, I expected costs to be reasonable throughout the process since I wasn’t being picky. When it came to flowers, I found myself scrolling through proposals that were all in the mid-to-high thousands range and I couldn’t help but think about how financially and environmentally irresponsible that would make me feel, to spend thousands of dollars on flowers that would end up in the trash or home with our guests at the end of the night. I expected there to be another way to have fresh flowers that would provide the wow-factor I wanted our guests to feel without being wasteful but surprisingly, it didn’t exist. I spent a substantial amount of time on wedding boards, talking to other brides and grooms, and realized that many of us were experiencing the same problem. I met with many florists, giving them a hypothetical situation that would require sharing flowers between two weddings in the same weekend and each of them walked me through how and why it would work well. It was then that Bloomerent went from an idea to a company.
What’s your favorite part of the job?
I literally learn something new every day. I interact with great people on a daily basis and I’m able to really connect with the brides and grooms I’m talking to since I’ve been in their position. Planning a wedding (and all pre-wedding events) is such an exciting time for everyone involved and whether people are on a budget or can spend a million dollars on flowers alone, having the option to share and give back is satisfying. That makes my job fun because I love being a part of making that happen, knowing that I’m fulfilling a need and helping others with something that maybe they didn’t even realize they wanted help with.
If you could pick one unique product or service offering, which would be your favorite, and why?
Sharing centerpieces! I know I’m biased but flowers are fresh for days, even weeks, when taken care of properly. I would even argue that second-day flowers look better than the first day because they’ve had more time to open up and bloom. Something people don’t know is that brides and grooms have been trying to share their arrangements pre-Bloomerent. The issue they faced is that they had two options for sharing: the wedding before or after theirs at the same venue. They eliminate the florist from the equation which is risky because if there are wilted flowers, broken vases or worse, no centerpieces, the second event wouldn’t have any choice but to deal with it. Florists put in a lot of time and effort into creating the beautiful arrangements we display and they’re the ones who know what flowers need to stay fresh and blossom for the next wedding.
What’s the biggest lesson you’ve learned, and would pass along to others just getting started in your field?
Mistakes lead to success. Making a mistake or three seems like the worst thing in the moment but when you take the good from the bad, you learn what not to do and put yourself in a better position moving forward. Don’t be afraid to fail, even if the odds are against you. Ask for help. Be open to change. Accept criticism with open arms. Surround yourself with positive people who compliment your skillset with their own.
What are your hobbies or non-work-related activities?
Going to NBA games. I grew up in New Jersey so I’ve been following the Nets since I was a little girl. My dad had season tickets and would alternate which daughter got to go with him so I’ve been a huge fan my whole life. I love to travel and explore different cultures with my husband and just hang out with our family and friends.
Any great stories from working with a client?
I get the most thoughtful emails from people wishing me luck and telling me that they love Bloomerent and the problem that we’re solving. I hear from brides, grooms, people who don’t even have an event to plan, florists, event planners and more. It’s the little things that mean the most and make the best stories.
What makes you different from others in your field?
There has been a surge in businesses that want to reduce waste by recycling flowers after an event. Those companies are donating flowers to a hospital or giving flower enthusiasts a last-minute option to buy fresh leftover blooms for a reduced price, but no one is sharing them between two weddings/events. Bloomerent helps brides and grooms who want to green their wedding and save money without sacrificing quality – whether they have a strict budget or no budget at all. We’re different because we’re part of the planning process and targeting a different demographic. We work directly with the florists to ensure quality control and provide a hassle-free way to choose flowers.
Are there any trends that you absolutely love or would love to see brides leave behind?
Wedding traditions are evolving, especially when it comes to what brides and their ‘maids wear. I love the mismatched bridesmaid dresses trend. There are plenty of different ways to get creative with this one and your bridesmaids will thank you for giving them some flexibility on their day-of outfit. I wish I did this! What I don’t love is the two-piece crop top wedding gown trend. The brides wearing these gowns look beautiful and can pull them off but personally, I would leave them behind.
What tips or advice can you give to couples who are in the midst of planning their big day?
Don’t lose sight of what’s important while you’re planning. At the end of the day, you’re marrying your best friend and everything in between is material. There aren’t many occasions where you will have all of your family and loved ones in one room so enjoy every second. And hire a great photographer (ideally one who has been to your venue before) to capture those moments! Also Hawaii is a great honeymoon destination.
Thanks Danit! For more information about Bloomerent, please visit their WeddingLovely Vendor Guide profile or head straight to their website.
Do you have any questions or comments for Danit? Add them to the comments below!