Today’s wedding vendor interview is with Raj Kumar, President of Fascinating Diamonds based in New York, NY. Enjoy!

Tell us a bit about yourself and your company.

Fascinating Diamonds is a luxury online diamond jewelry store, which enables customers to curate and customize their own desired ring online. Our expertise lies in delivering customized authentic diamond jewelry with brilliant quality and spontaneous new designs. We pride ourselves on our flamboyant, classic and extravagant diamond engagement & wedding rings, with interesting and new, on-trend designs, carefully designed by our in-house designers.

Read the full interview after the cut!

How did you get into the business?

Fascinating Diamonds came into existence in 2005 by me and my business partner and a dear school friend Salil Shah. Salil was working with a renowned diamond company then and so he had immense knowledge about diamonds. He did travel the entire United States and Canada and did a lot of business with diamond jewelry retailers. He knew exactly how the retailers operated. At that time, I was then working with an e-commerce company which was doing pretty well, it was selling around 500 parcels per day. Salil and I frequently would discuss our jobs and we both agreed upon observing and analyzing a significant potential in selling customized diamond jewelry online. We also understood that the retail jewelry stores were not able to customized jewelry, for instance, if one desired to buy a wedding band with his/her zodiac sign, the retailer could not offer this service. This is where we figured out the gap and decided to fill it up with our expertize.

With my knowledge of selling online and Salil’s knowledge with diamonds, we were appropriate for one another. The idea was to give personalized/customized diamond and gemstone jewelry to couples in love and make them a memory of a lifetime.

What’s your favorite part of the job?

Buying diamonds and interacting with my customers is the favorite part of my job. I developed a strong relationship with diamonds; I read through a range of material, did a GIA course to understand diamonds in detail. Now, after 15 years of experience, when I see a rough diamond, I understand what the polished grading would be and 99% of the time, I am accurate with my reading. Gemstones are another genre of work I found myself interested in. We both developed a strong sense of palette and observed the need for gemstone rings as people demanded them. Today, we have a wide selection of gemstone jewelry available. Our clients and customers like to mix and match gemstones with diamonds and customize their very own ring.

If you could pick one unique product or service offering, which would be your favorite, and why?

The largest selection of Heart Shape Diamonds is something unique that Fascinating Diamonds offers, with the customization option available on the website, where one can choose from 8 metal choices, 9 Gemstones and 20,000 diamonds and style your engagement or wedding ring. Sit at ease with your partner and choose your diamond jewelry on

We have close to 4000 designs to choose from and if you have something in mind that we do not offer on the website you may send us an image or perhaps a rough drawing and we can design a perfect sketch for you. We will work until your dream is fulfilled and you see the design come out correct as per what you had imagined. This is available absolutely free of cost and this is a profound service that we offer to our customers.

What’s the biggest lesson you’ve learned, and would pass along to others just getting started in your field?

I would say having strong diamond knowledge would be key. Be true and honest with your customers; deliver what you promise. Walk the talk, don’t just talk it. This would be my basic philosophy. One happy customer turns into 10 happy customers.

What are your hobbies or non-work-related activities?

I love skiing, boat rides, and long runs. I think these things help in keeping my mind balanced and has my creative juices flowing consistently. Although I am a huge fan of reading too, my soul desires a little wind down with good old Frank Sinatra. Yes, my taste is classic, as is my personality.

Any great stories from working with a client?

Clients always write to us about how pleased and happy they are with their diamond ring or a purchase that they have made with Fascinating Diamonds. The best thing a customer ever did was send a large bunch of white orchids to our New York office on the day after her wedding. She told us that she was leaving for Jamaica for her honeymoon and that the ring she and her husband chose with Fascinating diamonds blew her over the moon. She has remained a dear client and loyal customer ever since.

What makes you different from others in your field?

We offer the largest selection of diamonds because our sourcing is very versatile. As I mentioned earlier, “Heart Shape Diamonds”, we have the strongest inventory of Heart Diamonds.

We don’t mass produce, all our jewelry is customized and handcrafted in our workshop in New York with the most skilled artisans, under my supervision. I make sure every piece is a masterpiece. That is what people appreciate about Fascinating Diamonds and that’s what sets us apart from other jewelers.

Are there any trends that you absolutely love or would love to see brides leave behind?

Rose Gold Diamond Rings with heart shape diamonds as far as engagement rings are concerned.
Matching wedding bands with names of bride and groom engraved in the bands, symbol of love and commitment.

I personally love the idea of matching wedding bands because I feel it enhances the bond and makes an in-depth connection with your partner. A matching wedding band is something that young married couples like to go for as they feel that it makes both complete and in sync with one another, spiritually, mentally and emotionally. Matching wedding bands differ, however, in the sense that a man’s would be thicker in width compared to a woman’s. Wearing a wedding band is one of the most profound and exceptional customs we have learned from the Ancient Egyptians. Our job at Fascinating diamonds is to keep this custom alive and tell people that a diamond is the only way forward!

What tips or advice can you give to couples who are in the midst of planning their big day?

To definitely customize your own engagement or wedding ring. It is the most special thing that you can do for yourself. It makes life worth living when you have a stunning, beautiful diamond ring which embodies your personality and enhances your definable characteristics. A diamond was once known to be a woman’s ‘best friend’, but today I think, both sexes like to invest in diamond jewelry and certainly a diamond ring.

Thanks, Raj! For more information about Fascinating Diamonds, please visit their WeddingLovely Vendor Guide profile or head straight to their website.

Do you have any questions or comments for Raj? Add them to the comments below!