Today’s wedding vendor interview is with NYC based jewelry designer Shiree Odiz! Enjoy:

Tell us a bit about yourself and your company.

I was born in NY and grew up in Israel. My father is a well-respected diamond dealer, my grandfather was one of the founders of the diamond industry in Israel. My mother is an artist. In 2006 I partnered with Daniel Setton, an experienced e-commerce marketer with the vision of making unique fine jewelry design more affordable and accessible online.

Read the full interview after the cut!

How did you get into the business?

I started jewelry design working freelance as a student and while working in the workshops of master goldsmiths and diamond setters. I would create custom pieces for private clientele.


What’s your favorite part of the job?

Hands-on design is by far my passion, especially when it comes to creating concept collections. While I used to model everything in wax, today I enjoy the flexibility and precision of using CAD software and 3D printing to design my jewelry.

If you could pick one unique product or service offering, which would be your favorite, and why?

Custom engagement ring design as it’s so personal, emotional and exciting for both me and the client.

What’s the biggest lesson you’ve learned, and would pass along to others just getting started in your field?

Learn and work the basics of jewelry making before designing. Start with polishing, setting diamonds, wax modeling and then move on to more advanced jewelry design.


What are your hobbies or non-work-related activities?

I love to cook, paint and do yoga.

Any great stories from working with a client?

When customizing an engagement ring design for a client, the process is very personal and each time it’s very unique. It’s part of the reason why I enjoy it so much. Some clients are exceptionally specific with diagrams and measurements of everything, down to 1/10th of a millimeter, while others may send inspirational images of shapes and textures, looking for my creative input.

One of my most memorable experiences was with a client that collects rare and unique diamonds, gemstones and jewelry. He wanted me to design a rose gold ring for a rare 10 carat gemstone he’d found in a flea market in Asia. It was hand carved with an inscription on the face of the stone; a one-of-a-kind collector’s item. We worked together for approximately 2 weeks, drawing inspiration from the stone itself as well as from the Eastern European style he was looking for, eventually creating an incredible piece which was ultimately auctioned, with a large portion going to charity – something this client often does with his most rare and appealing collection items. We’ve worked on many other designs together since, but this was the first and the most fun so far!


What makes you different from others in your field?

I feel the way we have built and structured our business, being online only and designing and manufacturing in-house, I have more creative freedom to design: inspired by current trends but also true to my own taste and beliefs.

Are there any trends that you absolutely love or would love to see brides leave behind?

I absolutely love the vintage engagement rings trend, as much so when they are vintage-inspired as actual antiques. The artistic and hand-made touch is more prevalent rather than the mass-produced feeling of some of the standard designs you see out there these days.

What tips or advice can you give to couples who are in the midst of planning their big day?

Don’t leave the wedding rings as an afterthought. Other than photos and memories, it’s one of the only investments from your wedding day that you’ll keep with you for life. You’ll want them to last and stay beautiful for many years to come.

jewelry-designerPhoto Credit: Alexander Lipkin

Thanks Shiree! For more information about Shiree Odiz, please visit her WeddingLovely Vendor Guide profile or head straight to her website.


Do you have any questions or comments for Shiree? Add them to the comments below!