Photo Credit: The Wedding Theory

Today’s wedding planner interview is with Veronica of Sogni Confettati, based in Arona, Italy! Enjoy:

Tell us a bit about yourself and your company.

Born in Milan, I definitely moved to lake Maggiore some years ago, because there I found my love. After my Bachelor’s Degree in Politics Science at Cattolica University of Milan, I started to think about my future and I was fascinated by wedding industry and so I decided to follow different courses for wedding planners and floral designers. Yes, also courses for floral design, because I love so much flowers and all the décors and arrangements that I can create, thanks also to my husband that passed on his passion for flowers and plants. Meanwhile, 4 months before my postgraduate Master’s Degree in Politics Science, I opened my business, not only a wedding planning agency and floral design, but also a concept store where buy different products for weddings and events; my goal was to give the possibility to couples that are getting married to have in the same place all the things that they need for their special day and give also precise advice and consulting.

Read the full interview after the cut!

Photo Credit: The Wedding Theory

How did you get into wedding planning?

I think that many things are involved. First of all, I have been always creative, I love to match colors, create decoration myself. Next, meeting my husband was important in my decision because I moved to live in Arona, Lake Maggiore, a beautiful and romantic setting for weddings (I love this area from when I was a child). And also thanks to my husband and his love for flowers, I’ve started to learn more and more about flowers and floral arrangements. Also, the training and the courses that I followed were important. Finally, when after the first wedding that I planned, the bride sends me a message where it was written that she thanked me very much and that my work had exceeded her expectations, this message was confirmation for me to continue my work with passion and professionalism.

Photo Credit: Ray Clever

What’s your favorite part of the job?

It’s difficult to choose the favorite part of my job, because I love all my job, but if I have to choose, I think that my favorite part is the creative one, when I have to create complete wedding project with wedding design ideas and concept planning for ceremony and reception, but also the wedding day, when all is done and all is perfect and I can see the joy of bride and groom and the surprise of guests.

What’s the biggest lesson you’ve learned, and would pass along to other new wedding planners just getting started?

Time is never enough, so all you can do before the wedding day you have to do before and also you have to consider that for a wedding planner the wedding day starts a day before!

Photo Credit: Ray Clever

What are your hobbies or non-work-related activities?

My hobbies are running, swimming, cooking and visiting cities. Also in my free time, I search news and trends for weddings and flowers, because my job is my passion.

Any great stories from working with a client?

Every client has a great story.

Photo Credit: Ray Clever

What is your current favorite color combination?

I don’t have a favorite color combination, I love to try any colors because I have seen that it isn’t the color to make the difference, but how it is used and matched with other colors and materials.

Photo Credit: Ray Clever

Are there any trends that you absolutely love or would love to see brides leave behind?

I love creating weddings where everything speaks about bride and groom. My advice is to follow yourself, not a trend, but without forgetting elegance. You can follow any trend if that trend is suited to you.

What tips or advice can you give to couples who are in the midst of planning?

It’s very important if you decide to follow a color or a theme, follow it for everything because details make the difference.

Thanks, Veronica! For more information about Sogni Confettati, please visit their WeddingLovely Vendor Guide profile or head straight to their website.


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