Today’s interview is with  the owner of San Francisco based wedding videography company Aperina Studios! Enjoy:

Tell us about your company, how did you get started?

It all started in high school back in 2004. I started filming here and there and was noticed by my peers. After a few projects I did for the school, people started calling me “future Mr. Spielberg.”  When it was time to do senior projects, I had the idea of starting a wedding video business as my project. Fast forward 12 years and I’m still doing “my senior project!”

Read the full interview after the cut!

What are some things couples should look for when looking for a videographer?

I would first ask, “does the videographer have TRUE passion?” Passionate videographers (and photographers) are always trying new things at weddings. They are always pursuing the best emotions, the best moments, and the best shot to capture them. They will even break rules (in a good way) to achieve shots that are not possible when a videographer is just “doing his job.” As for me, my business is not a job. It’s a real passion.

What is your favorite part of the day to capture?

I love capturing vows, especially when the couple has personally written them. Those moments are always full of emotions and they tell a HUGE story about the couple. Not only are you hearing their promises, but you are also getting to know them on a personal level as they share a part of their story! Many times we’ll even base a film on those moments because they are so powerful!

How do you feel videography has changed in the last few years?

Videography has changed a lot since 2009 as there was a huge quality leap around that time. Many videographers quickly increased their quality overnight. Now, that kind of jump isn’t as evident. Video quality has been evolving slowly in the past 3-5 years. So, the biggest change is no longer in quality, but in the storytelling. Videos have become “films” that actually dive deeper than a “highlight video.” Films have a movie-like feel to them that couples really love! They tell stories. They connect with couples emotionally, and help them remember their big day with smiles. On a more technical level, drones became popular a few years ago. I also use a drone to capture amazing aerial shots that offer a unique perspective on the wedding festivities. However, for me, evolving my “art of storytelling” is much more important than using the latest technology. Working on improving that over years is my number one priority.

Do you have advice for wedding videographers just starting out?

I have been in business for more than 12 years. When I started out, it was much more difficult and required much more money to start a wedding videography business. Nowadays, it’s easier and cheaper. Social media allows you to learn so much from your peers. Equipment is super affordable. But the most important thing is FOCUS! Focus on the story. Dig deep into the story. Even if you just have an iPhone, you can create a beautiful film. I really recommend focusing on capturing the story in front of the lens. That will set you apart. That will allow you to keep doing what you love.

If you were to make a blooper reel, what moment that you’ve captured would make us laugh the most?

Probably some of the outtakes from the lapel microphones when we put them on the groom. The groom often forgets about it and goes to the bathroom or talks badly about someone. It’s not pretty. But, that is why we don’t make a blooper reel from these!

What is the most challenging part of your job?

My wife tells me I am a quality-oriented person. So, the challenging part of my job is finding a balance between how far I push quality versus how much of a distraction I am. Sometimes, an AMAZING shot will distract the audience (like during a ceremony, for example) – so I have to move to a less ideal spot to get a “B+” shot. Sometimes, I can’t fix something because I’m simply not allowed. I’ve literally cried because I was forced to settle for  “normal” shots when there were opportunities with so much potential. A very good example would be a first dance during sunset. When the first dance happens 5 minutes too late, your shots simply lose the colors, the warmth, and the power that they potentially could have had. I try my best to overcome these situations, but sometimes finding the balance is really challenging.

Any advice for couples?

A wedding video captures so many memories. A video that unravels the story of why someone smiled carries so much more emotion than a still photo of just the smile. I really recommend having a cinematographer as part of your wedding day – especially a cinematographer that is passionate about their work.

Great, thanks! For more information about Apernia Studios, please visit their WeddingLovely Vendor Guide profile.

Do you have any questions or comments for the Apernia Studios team? Add them to the comments below!


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