Today’s wedding stationer interview is with Michelle Nicosia Coyle, Owner and Creative Director of Shelly’s Touch, based in Cinnaminson, NJ. Enjoy!
How did you get started doing wedding invitations?
I graduated in 2007 from The Art Institute of Philadelphia with a BS in graphic design. My first job out of college was a graphic designer at Blue Tulip in Princeton, NJ. This was a retail location that had wonderful gifts and accessories. They also had a whole section of their store dedicated to invitations. We were able to set up our own proofs and print everyday occasions on site. I also worked with brides using our albums, but we could do custom as well. I would always talk brides into letting me do something custom! This is the place where I truly fell in love with paper. I was only employed there for a year when they suddenly laid me off and went out of business. The disappointed brides became my first clients. I decided to work for myself, doing what I loved.
Read the full interview after the cut!