Does the thought of a custom engagement ring sound excitng, yet intimidating? If so, read on. Today’s guest post brought to us by Tim Andre of Emma Parker & Co. (Seattle, WA) will demystify the process and help you get the most bang for you buck! Enjoy:
When it comes to jewelry or engagement rings, the word “custom” is translated as “money, money, money, and more money”. As a result of this, the vast majority of shoppers have stayed away from the “custom made” genre of jewelry, convinced that it is out of the budget and not worth the work, time, or money to attempt the journey. Much of the cost associated with “custom jewelry” over the years was a result of the extensive physical labor involved. Concept drawings had to be sketched individually by an artist. Wax models had to be carved by hand, each change resulting in the need for a new carving to be done from scratch, and then molds had to be crafted by hand from the wax model. All of this human labor resulted in quite the investment, even before the customer was able to see any part of the design take shape.
Today’s wedding vendor interview is with Tim Andre of Emma Parker & Co., based in Seattle, Washington! Enjoy:
Tell us a bit about yourself and your company.
We started Emma Parker & Co. to be a completely different kind of jewelry retailer. Our focus was to make the experience as meaningful as the purchase. Having worked in traditional jewelry retail, I knew exactly what the jewelry industry lacked…a fully customer driven experience. Simply put, we wanted to provide our customers with the most amazing, enjoyable, and pressure free buying experience possible, the highest quality of products, and the best customer service (by far), all priced reasonably without big store markups.
The philosophy we operate on is very simple: “At the end of the day, we are consumers too. We have to go out and shop for the things that we need and want everyday, just like our customers. We are looking to get good value, and to be well treated at the stores we shop, and that is the attitude that we show to our customers every single day. We treat every purchase as if WE were the customer. If we sell a great product, but deliver a poor experience, how are we helping our customer? Likewise, if we provide exceptional service and experience, but deliver a poor product, we are not caring for our customers the way we would want to be cared for in their position.”