Welcome to another venue walkthrough! Today we’re taking a virtual tour of The Brewery in London and our tour guide is Amelie, the Brewery’s event planner. Enjoy:
Tell us a bit about your venue:
With the emphasis on personality and originality, The Brewery is in the heart of the City, with a great range of adaptable spaces and a character that sets us apart from other London venues.
Our wedding licence covers every room within our venue and allows us to host your wedding ceremony and reception on-site for between 40 and 1,000 guests.
See more of this lovely venue after the cut!
The Brewery occupies the site of the former Whitbread brewery in East London. In 1750 Samuel Whitbread, having bought property in the area, transplanted his operations to Chiswell Street from two smaller breweries in Old Street and Brick Lane.
Within a few years Whitbread’s brewery had become a vast operation, its sheer size making it an attraction worthy of royal visits. George III, Queen Charlotte, Queen Elizabeth II and Elizabeth the Queen Mother all visited. Brewing on the site continued until 1976, the last tanker pulling out of the South Yard on April 13, bringing to an end a 225-year era.
Photo Credit: Kristian Leven
What makes your business unique?
The setting is very unique, the City of London was heavily bombed during the Second World War but somehow The Brewery managed to survive. So whilst we are surrounded by stunning modern architecture The Brewery is Grade 2 listed and stands out for its stunning original 18th century features and beautiful cobbled courtyard entranceway that provides a hidden oasis in the city.
The quality of our service and the product we are offer makes us very unique, unlike many wedding venues, who only host weddings, we have a vast amount of experience gained from holding approximately 450 events a year. This means that we really know what we are doing and the quality of our food and service is really second to no other venues in London.
Do you target any particular niche?
As we have a quirky, contemporary and really fun wedding brand we tend to target couples who are looking for something a little unusual and want to have the licence to be creative and really make their wedding a statement of their own personality. We tend to find couples choose us as they are bored with attending lots of country house weddings and want to do something different within London making it easy for their friends, who live in London, to attend without having to pay for additional travel and hotel expenses.
What’s your favorite part of the job?
People. I think it would be very hard to do this job if I didn’t. There is nothing quite like seeing a happy couple surrounded by their loved ones after months of planning.
How do you help couples customize their weddings?
We think all weddings are different, a very personal day for each bride and groom. At The Brewery we’ll devise a package to make your day truly unique.
We can source everything, from flowers, chair covers and favours to musical entertainment, or add a creative touch if you’re looking for something a little different. Working alongside trusted friends of The Brewery, we can help you piece together all the different parts of your wedding. From decor to DJ’s and flowers to flamingos we like to think there is nothing we can’t source and using our existing relationships we can help you secure the best possible rates.
Photo Credit: Kristian Leven
Do you have any funny stories about a past wedding or event?
During a planning meeting with a bride, she told me she and her fiancé were watching “Don’t tell the bride” on television the week before. As a complete coincidence, the bride’s dress on the program was the same dress that she had ordered. She asked her fiancé what he thought of the dress. Let’s just say his comments weren’t that positive. Thankfully she has a great sense of humour and we both agreed that he wouldn’t remember by the time the wedding came around. She looked absolutely stunning and there was no sign of disappointment when he looked at her walking down the aisle!
What’s the biggest lesson you’ve learned?
Patience and understanding. Organising a wedding has so many layers of complication, budget, family issues, expectations etc. As a wedding planner it is important to be conscious of that and make sure the couple feel supported and confident about the decisions they make along the way.
Thank you Amelie! For more information about The Brewery, please visit their WeddingLovely Vendor Guide Profile or head straight to their website.
What do you think of today’s venue walkthough? Let us know in the comments below!