Today’s wedding vendor interview is with designer Janae Evers of Totally Promotional, based in Coldwater, Ohio!
Tell us a bit about yourself and your company.
My name is Janae Evers and I am a digital designer at Totally Promotional. Totally Promotional specializes in a wide variety of promotional products and wedding favors. We offer traditional and trendy items to fit every couple’s personality! Our fabulous selection of favors includes customized wedding cups, koozies, lip balm, sunglasses and pens. We even have special koozies just for the happy couple and their wedding party! To complete the list, we have premium wedding napkins, coasters, shot glasses and banners. Customizing our wedding favors is probably one of the easiest tasks a bride and groom will face! Depending on the product, they can use our creative artwork templates or upload a design of their own to get the exact design they want. Totally Promotional is located in Coldwater, Ohio, a small village surrounded by cornfields and dairy farms. Our great location ensures quick shipping to homes and businesses across the U.S. Despite our distance from major metropolitan areas, we continue to be a leader in the promotional products industry. Much of our success comes from our 21 years of experience as an e-commerce business. Last year alone, we helped over 50,000 brides and grooms find the perfect wedding favors to compliment their themes without busting their budget! We enjoy the feedback we continue to receive from couples who are ecstatic about their high-quality, low-cost wedding favors.
Read the full interview after the cut!
How did you get into the business?
As I began the journey toward my dream of becoming a graphic designer, I always knew I wanted to start my career back in my hometown (Coldwater, OH) close to family. After high school, I moved away for a couple of years to earn my degree in Applied Business in Advertising Art. Coldwater is a very small town and I always kept Totally Promotional in mind as a potential employer. I made sure to reach out to the company and share my interest in future opportunities. In 2013, I had the chance to intern for Totally Promotional and loved every minute of it! I was then offered a full-time position and started the day after my graduation. I have now been with Totally Promotional for four years and enjoy being a part of the creative process!
What’s your favorite part of the job?
My favorite part of the job is seeing our work come to life. I enjoy working with the team to create a responsive web design that is easy to navigate and enjoyable for brides and grooms choosing wedding favors. We try our best to keep up with the latest trends to ensure we are offering beautiful designs and a wide range of color options.
If you could pick one unique product or service offering, which would be your favorite, and why?
I would choose our foil stamp printing service. I love how eye-catching and beautiful the end product turns out! With 28 shiny and matte foil colors to choose from such as Shiny Sky Blue and Matte Classic Pink, every bride and groom will find the perfect imprint shade to accent their wedding theme. The special look of our foil-stamped wedding favors is a result of the old-world style Heidelberg Windmill Letterpress machines we use. To create the highest quality products and imprints for our customers, we use the best equipment available and highly-skilled employees. Foil stamping turns napkins and coasters into works of art with shiny or non-glossy imprints that tell a story. Our customers are like family so we never skimp on quality.
What’s the biggest lesson you’ve learned, and would pass along to others just getting started in your field?
I believe you can’t please customers if you don’t know what they want. You really have to listen! We welcome those late-night calls, emails and chats when a bride isn’t quite sure about the color or saying on her wedding cups. We’re here to help! We love customer reviews and special requests. Our staff frequently reviews our customer feedback to find out what we did right and what we can change to make our products and services even better. No one likes a website that is difficult to navigate, especially when your wedding is fast approaching! We want our customers’ thoughts and suggestions to help keep us No. 1!
What are your hobbies or non-work-related activities?
Outside of work, I design wedding stationery for local engaged couples. I absolutely love connecting these couples with our AMAZING wedding favors here at Totally Promotional! Other hobbies I enjoy are DIY projects for the home I just purchased this past summer. When the weather is nice, I like discovering new attractions in communities close to home. My favorite so far is Yellow Springs, Ohio!
What makes you different from others in your field?
Totally Promotional guarantees its customers will get the lowest price on every product it sells. If they find a lower price on the same item, we will match it or beat it. Our ordering process is an easy step-by-step method that guides customers effortlessly through even the largest orders. We give lots of options to fully customize wedding favors and reception items. If customers are short on ideas, our gallery of art templates is at their fingertips! It’s a breeze to make small changes to our artwork templates or upload personal designs for a more unique touch. To ensure designs are exactly as our customers want them, we send a free artwork proof to review. It’s just another way we help our brides and grooms save money. Our customer service staff prides itself on finding solutions and keeping customers satisfied. We have more than 20 graphic designers who can’t wait to put their talents to the test with every order!
Are there any trends that you absolutely love or would love to see brides leave behind?
Currently, I am loving the floral trend. I am a huge fan of keeping things natural and adding color and style with décor. Floral does just that! With the many different types of flowers, colors and styles, the possibilities are endless. Floral is also a theme that is simple to carry throughout your entire wedding, including stationery, décor and the artwork on your favors!
What tips or advice can you give to couples who are in the midst of planning their big day?
Keep it simple and don’t stress on the small things, because your guests will likely not notice. Focus on what’s important and just enjoy your day! Also, don’t let your guests forget this big moment in your life. Provide them with wedding favors to take home and reuse over and over again to remember your fabulous day!
Thanks Janae! For more information about Totally Promotional, please visit their WeddingLovely Vendor Guide profile.
Do you have any questions or comments for Janae? Add them to the comments below!