WeddingLovely Redesign & Partnership with Appy Couple - Press Pack

For background information on WeddingLovely, see our main press pack

Summary

3rd June 2014 - WeddingLovely today announced the redesign of their online wedding planning guide, which walks couples though the process of planning their wedding and connects couples with local wedding vendors from WeddingLovely's vendor network, currently over 3,000 wedding vendors worldwide.

WeddingLovely is also partnering with one of the best wedding website providers, Appy Couple. Until today, WeddingLovely provided customers with a customizable hosted wedding website but this this feature was not the core focus of the company. With our Appy Couple partnership, we’re happy to sunset our hosted websites for new customers and include Appy Couple’s services as part of our wedding planning package.

"We're focusing on what we do best — wedding planning and wedding vendors — and proud to be working with one of the best wedding website startups to serve our customers in an area we aren’t focused on," provided WeddingLovely's founder, Tracy Osborn.

WeddingLovely removed one feature, but added more under the new redesign:

  • Wedding planning guidance: WeddingLovely guides walk couples biggest tasks involved in planning their wedding, such as finding a photographer or booking a venue.

  • Wedding vendors: WeddingLovely works with over 3,000+ wedding vendors worldwide, and couples can browse nearby vendors, favorite, and contact vendors directly from their planning guide.

  • Partner, family, and wedding party collaboration: Users can invite their partner, planner, and others to plan with them on the same account.

  • Pinterest boards integration: Couples can add their Pinterest boards directly into their planning pages as a widget, integrating their inspiration into their planning.

  • Gender-neutral language: The "bride" is no longer the primary planner in the modern day couple — WeddingLovely welcomes same-sex couples and planning grooms.

  • No advertisements, anywhere: It's very important to WeddingLovely that all advice and recommendations can be advertisement-free.

Background and additional information

WeddingLovely launched the beta version of the wedding planning guide on July 23rd, 2012, after going through the 500 Startups Fall 2011 incubator class. WeddingLovely is bootstrapped after $50,000 in funding from 500 Startups.

Useful links

WeddingLovely's main properties

Appy Couple

WeddingLovely's specialized wedding vendor directories