Third-generation jewelry design company providing exclusively designed diamond jewelry and engagement rings online at affordable prices.
In early 2006 Shiree partnered with veteran e-commerce marketer Daniel Setton with the vision of bringing designer fine jewelry online at affordable prices. As a brand, the two wanted to provide a clear alternative to the low quality, mass produced diamond jewelry frequently found online, at the same standard as the top brands but without the big-brand markups. The two employed the finest craftsmen in the industry, reaping master goldsmith and diamond setters from Tiffany & Co. and embarked on building an immensely popular collection of engagement ring designs for sale on popular marketplaces and via the new website. In 2009 a new retail location was opened in the heart of the Diamond Exchange in Ramat Gan, Israel and a logistics center in 5th Avenue in New York. Integrity, innovation and fine craftsmanship are our core values and we strive to ensure that the thousands of customers we serve every year are over-the-moon happy with our jewelry.
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Your relationship is special and unique, so why shouldn’t your engagement ring be one of a kind, too? If you want an engagement ring that is not only a conversation starter but also is a pure reflection of your relationship, consider designing a custom engagement ring for your future fiancée. From gemstone and...
I was born in NY and grew up in Israel. My father is a well-respected diamond dealer, my grandfather was one of the founders of the diamond industry in Israel. My mother is an artist. In 2006 I partnered with Daniel Setton, an experienced e-commerce marketer with the vision of making unique fine jewelry design more affordable and accessible online.